• Lifecycle Marketing - Communication and Engagement Strategy: developing recruitment and engagement communication strategies and building calendars to action strategies• Lead Generation Marketing - Paid Advertising: developing, managing, optimizing paid advertising campaigns on Google and Meta platforms• Content marketing: including building and publishing blogs in Wordpress and copywriting (drafting copy and CTAs for social media, advertisements, emails, web, etc.)• Email Marketing: designing, copywriting, data management, user segmentation, building automation flows, developing/implementing unsubscribe strategy, onboarding a new ESP • Project Management: leading the comms/engagement team in project management using Asana, developing big picture projects and defining tasks, roles/responsibilities, and due dates • Social Media Management: visual content design, brand voice, UTM link building, community moderation, scheduling, developing scientific review and approval process• Graphic Design: designing social media content, email headers/graphics, email templates, graphs/charts, corporate donor presentations, advertisements, and contributing to the brand identity

• Developed US organic social media strategy and oversaw agency implementation• Built influencer and brand ambassador partnership strategy and cultivated relationships• Built and scaled affiliate marketing strategy and managed program via Shopify Collabs and Avantlink. Tracked monthly performance and issue affiliate payouts • Tracked monthly social media performance utilizing Meta Insights and Google Analytics• Cross-functionally collaborated with sales, digital marketing, creative, and customer service teams• Assisted in trade-show and event activations• Identified and cultivated relationships with brand partners

• Built US social media strategy across multiple platforms, developed influencer campaigns, and managed social e-commerce shops• Managed affiliate partners and product links• High level SEO management• Created and implemented social responsibility strategy and developed partnerships with charitable organizations • Oversaw Public Relations strategy including outreach to media outlets• Supported retail stores with community outreach and digital promotions• Cross-functionally collaborated with sales, product marketing, creative, and customer service teams

• Cultivated industry partnerships, event sponsorships, and advertising opportunities• Developed US social media strategy including digital advertising• Updated web store via Wordpress and drove online sales• Copy-write, designed, and sent email newsletters utilizing Mailchimp• Cross-functionally collaborated with teams in the US and Australia to maintain brand integrity internationally• Analyzed data from Google Analytics, Wordpress reports, and Facebook Business Manager to track campaign results and to drive campaign optimization

• Cultivated community partnerships across Washington and Oregon• Assisted in development of corporate social responsibility strategy• Collaborated with larger Community Engagement Team on marketing initiatives across the Western United States • Created and implemented community engagement plans around new retail store openings• Cross-functionally collaborated to amplify brand messaging and company goals

• Oversaw marketing initiatives in Bellevue, Redmond, and Lynnwood, WA• Planned and executed experiential marketing activations at community events• Negotiated sponsorship and partnership agreements • Developed and grew relationships with local partner organizations• Strategically planned and maintained quarterly budgets • Assisted in social media planning, development and execution for the WA Instagram channel

• Coordinated with a team of 30 tour guides to ensure the operation of 8+ different tours per day• Interacted with a diverse customer base from all over the world and provided customer service through assistance with reservations and tourism information• Quickly and efficiently developed work-arounds for unforeseen circumstances such as strikes, protests, road construction, etc. that could possibly interfere with the operation of tours

• Developed and implemented creative experiential marketing campaigns to increase brand awareness• Consulted 14 North American locations on member acquisition tactics• Ensured brand identity by reviewing all branded graphics and materials • Concepted, launched, optimized, and reviewed digital advertising campaigns• Reviewed sponsorship and marketing agreements for all 14 locations across North America• Trained new Community Marketing Managers• Performed monthly reviews of location marketing spend to ensure budgets were maintained

• Managed and trained Austin’s marketing promotion staff• Planned and executed local marketing events• Managed Austin location’s social media, including Facebook, Twitter, and Instagram• Worked with design team to create online ads and graphics• Negotiated sponsorship benefits and cost• Created copy for monthly member newsletters• Acquired new business accounts and develop relationships through corporate outreach

• Built brand awareness and provided customers with pertinent service information• Interacted with a diverse customer base and built sustainable customer relationships• Managed customer inquiries and complaints • Assisted fleet management through customer interaction with vehicles

• Provided customer service through assistance with company and service information• Contributed to marketing events, including college campus marketing• Participated in a range of administrative tasks such as database building

•Assisted with the organization of the company’s annual fundraiser, Five x Seven•Contacted artists, took inventory of artwork submitted, and promoted the event•Assisted in the exhibit installation of Five x Seven•Updated social media websites such as Twitter