At Applied Pathology Systems, I proactively respond to client inquiries, ensuring timely and accurate communication. I conduct market and competitor analysis to identify trends and opportunities in the biotech sector. I plan and execute targeted Google AdWords and Microsoft Advertising campaigns to boost brand visibility and drive traffic.I develop and implement email marketing strategies, lead website redesigns, and enhance user experience. I represent the company at trade shows, create compelling marketing collateral, and use analytics tools to optimize marketing campaigns. Additionally, I manage invoicing processes, coordinate global shipping logistics with UPS, and keep track of inventory supply and ordering. I also organize our company workflows through SharePoint and HubSpot CRM tools to improve customer relations and project management. By leveraging these CRM tools, I streamline our marketing efforts, track customer interactions, and ensure personalized communication, which enhances our overall customer engagement and satisfaction.