Oversaw the growth and development of a cohesive brand strategy based on marketing communications and public relations analysis. My primary responsibilities were working closely with the company CEO for brand specific content development, video production, outreach, performance analysis and stakeholder reporting for SC Autosports, a distribution platform for Kandi (Nasdaq: KNDI) electric vehicles, the first Chinese-manufactured car to be sold in the United States, under its auto division, and for Massimo, Bennche, Linhai ATVs, UTVs, and bikes under its powersports division. Daily responsibilities included development of sales materials, web content management, product launches, email marketing, and video production, mainly through advanced marketing automation software email blasts and template design. This also included oversight of the annual dealer summit, a three-day event for the company’s top-performing partners in North Texas. In summary:-Worked closely with the CEO to develop content marketing strategy for implementation of all materials based on research and development analysis of B2B and B2C overall needs and wants.-Managed and delivered daily news alerts emails; managed primary account for the company’s lead-generated campaign software, Mailchimp, for marketing campaigns.-Created, designed and launched marketing brand materials including email template design (both unique and static), video production, stakeholder communications, and more.-Developed and delivered a cohesive brand voice based on daily data analysis, one-on-one internal and external communications, and overall industry research of significant variables pinpointing consumer needs and wants.SIGNIFICANT CONTRIBUTIONS:*Increased sales by over 50 percent in less than a month for all Go Kart and UTV sales -- including the newest product, Warrior Max 1000. *Grew lead-generation participation by nearly 100 percent through email and sales marketing campaigns.

Managed and executed global public relations and marketing communications. My primary responsibilities were content development, outreach, performance analysis and stakeholder reporting for Berry Appleman & Leiden LLP, one of the largest and most recognizable immigration law firm representing global billion-dollar client companies. Daily responsibilities included administration of the company’s social media accounts across multiple platforms, as well as:-Content development, outreach, performance analysis and stakeholder reporting for Berry Appleman & Leiden LLP, one of the largest and most recognizable immigration law firm representing global billion-dollar client companies. -News production, development of sales materials, web content management, product launches, email marketing, and video production. -Administration of the company’s social media accounts across multiple platforms, as outlined below:- Managed and delivered daily news alerts emails; managed internal lead-generated campaign software for marketing campaigns.- Create design and launch marketing brand materials including logos, unique visuals, photography, videos, infographics, and more.SIGNIFICANT CONTRIBUTIONS:* Increased social media metrics by more than 50 percent in less than one month. This included 600 to 1,200 “likes” on LinkedIn; 1,000 new impressions on Twitter; and nearly five-times the industry benchmark for website sessions driven all social media channels alone.* Achieved nearly 10,000 headline impressions, 25,000 press release views, hundreds of syndicated placements and dozens of feature articles.* Grew lead-generation participation by nearly 100 percent. Administered all marketing campaigns and promotions through marketing communication platforms, graphic design, and audience-friendly content generators.

Oversaw the planning, development, and management of informational content produced by a fortune 500 company. Conducted extensive research to create the company voice and tone to drive communication through every word and image. Developed strategies to continuously engage and understand the critical needs of both our internal and external consumers in order to anticipate any behavioral needs.Specifically, daily practices revolved around a continual development of the voice and image of the company brand in all facets in order to drive communication with every word and in all materials. This required relying on best practices, tools, and processes such as credible metrics and well-reasoned analysis which led to the success of many crucial marketing materials.

Editor, writer, multimedia producer and campaign strategist for the marketing department of the world’s largest direct selling travel company. Initially hired into content editing position and upon proving my abilities to learn quickly, innovate and multitask, evolved into a wide-array of senior-level marketing responsibilities including:• Content production for the company’s main product DreamTrips, curated, affordable vacation packages for an international membership base of 500,000 and growing.• Senior-level editing and strategist, works closely with legal, corporate, compliance and several other departments to ensure all content is factual and represents the entirety of the brand. • Producer and co-host for the DreamTrips Podcast, the company’s first membership-based pre-recorded, twice-weekly audio publication.• Feature writer, editor and collaborator for the company’s non-profit organization, WorldVentures Foundation and quarterly direct-selling magazine, Voyager.

Neighborsgo is one of the country's first consumer-generated community news sites and is operated by the Dallas Morning News. As section editor of the Garland/Mesquite area, I am responsible for using beat reporting skills to cover the cities of Garland, Mesquite, Sachse, Balch Springs and pockets of far East Dallas, a total population of more than 400,000 residents.My position plays a pivotal role in helping Local News provide readers with news in the Garland/Mesquite area in addition to regular duties including: writing briefs for the County-by-County effort, and writing stories to appear in both the weekly Garland/Mesquite neighborsgo and Metro sections.As Section Editor, my main responsibility is to produce the Garland/Mesquite section, with an emphasis on presenting neighborhood-level news and contributions from readers on neighborsgo.com. I supplement staff stories with reader-posted content from neighborsgo.com to produce a weekly print edition that’s timely and relevant to the communities it serves.I also work closely with neighborsgo colleagues to establish a collegial, performance-driven culture including: meeting deadlines, effectively managing time, attending weekly editorial meetings, accepting constructive criticism and brainstorming with colleagues on how to improve the product.

Education reporter for a six day a week newspaper publication for more than 60,000 residents across East Texas. I was responsible for networking and working closely with administrators and staff at four-year colleges including East Texas Baptist University and Wiley College; technical and community colleges, Texas State Technical School-Marshall and Panola College; and public school districts, Marshall ISD, Hallsville ISD, Elysian Fields ISD, Waskom ISD and Karnack ISD. In this position, I also served as a general assignment reporter and had the responsibility of researching and reporting three to four front page stories daily. I was also responsible for setting up and scheduling corresponding photographs for stories taken by either an available staff photographer or myself.I held the responsibility of representing the Marshall News Messenger externally to the public and internally to news colleagues, as needed.

News writing intern at the official news publication of the American Academy of Family Physicians. I was responsible for contributing news content for the largest medical organizations in the United States, with more than a total of 100,000 members. My articles focused on the advocacy, practice enhancement, education and health of the public.In this position, I was granted an extended internship from two to three months. I was given the additional weekly responsibility of producing, managing and broadcasting AAFP’S News Now highlights for the publication’s online radio.

Eight-week summer staff reporter for the University of Kansas’s Collegiate Newspaper. I was responsible for reporting on topics relatable to college students while keeping it local. In this position, I was also on a rotating nightly editing shift and was responsible for updating and editing its website, kansan.com.