• Lead ideation and execution of content and marketing across multiple social platforms for a global, international fan base.• Coordinate with KR marketing team to carry out campaigns for merch product launches, live events, and sponsor activations.• Create detailed marketing campaigns for collaborations with brands such as Mobil 1, PUMA, Crocs, Procter & Gamble, Mcdonald's, BOSE, and more.• Travel internationally with competitive teams to create content, host sponsored watch parties, and support activations.

• Execution of marketing strategy involving company-run tournaments, day-to-day channel operations, and user engaging content. • Led creative team meetings to brainstorm for and organize content calendars.• Live coverage of official Riot Games events on Twitter and Instagram while working alongside tournament operators and moderating broadcast activity.• Led social strategy for VCT Challengers and Wild Rift: Summoner Series coverage on NSG channels.

• Worked individually and in team settings to create content for multiple social platforms.• Built analytical spreadsheets to assess community engagement and content performance.

• Managed multiple teams of varying skill levels and coordinated tryouts for the club.• Connected with other community leaders to further establish Florida State Esports' identity and presence in the collegiate esports scene.