Hannah Gestring Email & Phone Number

Atlanta, Georgia, United States

- Conducted secondary research and synthesized existing internal data to surface media insights trends across generations- Designed, executed, and analyzed qualitative and quantitative research to provide a recommendation on maximizing advertising dollar efficacy among younger consumers

Athens, Georgia, United States

- Leveraged strong attention to detail to copy-edit an academic book and research paper for an Associate Professor- Conducted secondary research to provide insights on consumers' perceptions of sustainability- Created marketing content and managed the MMR program's social media accounts to promote professional opportunities, improve corporate visibility, and generate interest among prospective students

Athens, Georgia, United States

- Developed a comprehensive marketing strategy and social media content to improve involvement from UGA student-athletes- Cross-collaborated with board members to plan and promote a concert via media channels and in-person outreach, generating over $30,000 for charity and reaching attendance levels of 1,000+ people

Athens, Georgia, United States

- Executed secondary, qualitative, and quantitative research to gather insights and guide business decisions- Applied data visualization and story-telling techniques to present research findings and recommendatins to stakeholders

- Directed a committee of 11 volunteers and delegated tasks across members to achieve marketing objectives, resulting in over $20,000 raised for the Make-A-Wish Foundation- Spearheaded an organization rebrand, a website launch, and ongoing social media content production for the organization, leading to increased student involvement and donations

Athens, Georgia, United States

- Revitalized marketing tactics for 3 subsidiaries to maintain relationships with current customers and obtain new clients- Improved brand recognition by maintaining consistent visuals across multiple platforms- Synthesized third-party market data and produced blog posts to advise clients on buying/selling/renting decisions

Jonesboro, Arkansas, United States

- Orchestrated all marketing projects related to social media, website development, and customer relationship management- Executed multiple business development tasks

Jonesboro, Arkansas, United States

- Used visualization skills to produce informational brochures of local industries for the Jonesboro Chamber of Commerce- Created a pitch book to promote Jonesboro, AR to Fortune 500, CPG, and manufacturing companies looking to expand- Compiled secondary market data and existing internal data to visualize insights into a persuasive story

Master Of Marketing Research - Mmr, Marketing Research

Activities and Societies: Graduate Assistant

Bachelor Of Business Administration - Bba, Marketing

Activities and Societies: Honors Program, Alpha Delta Pi, American Marketing Association, Wishmakers On Campus, Whatever It Takes At UGA

International Marketing & Business

- Studied International Marketing and International Business while traveling through five cities in Italy. - Listened to guest lectures.