Spearheaded a comprehensive rebranding initiative, strategically refining brand identity and market presence through innovative design and compelling messaging.Successfully reached over 30,000 accounts by harnessing the power of social media and engaging content, effectively converting online interactions into real-world visits. By strategically leveraging current trends and captivating content, we saw a translation of online engagement into tangible foot traffic, leading to increased in-person customers and heightened brand recognition within our local community.Poduced impactful marketing collateral, including branded stickers, food containers, and promotional materials, to reinforce brand recognition and cultivate enduring customer loyalty.Redesigned the company's website on Squarespace, enhancing user experience and navigation, increasing online traffic by over 100% .Designed the wrap vinyl for Genki's food truck, seamlessly integrating brand elements into the mobile dining experience to attract customers both online and on-location.

Produced highly engaging bilingual campaigns on Facebook, Instagram, and TikTok, (combined 50K+ followers) encompassing diverse content types like posts, videos, and graphics, which garnered extensive user interaction and click-through rates.Planned and scheduled social media posts using platforms like Hootsuite and Sprout Social, ensuring consistent and timely content delivery.Monitored social media trends, identified opportunities, and recommended new strategies to maximize reach and engagement with target audiences.Conducted regular performance analysis and reporting, utilizing key metrics and data insights to optimize campaign performance and inform future strategies.Collaborated with cross-functional teams, including graphic designers and managers to ensure brand consistency and messaging alignment across all social media platforms.Played an integral role within the production team, ensuring the successful execution of multiple non-profit events focused on Hispanic/Latino outreach (over 2,000 attendees)

Engaging with alumni through various channels such as social media, email newsletters, and alumni websites to keep them informed about news, events, and opportunities related to the organization.Played role in strengthening the bond between an organization and its alumni community, nurturing relationships, coordinating meaningful engagement opportunities, and ensuring the alumni remain connected and proud of their affiliation with the institution.Collaborating with the development or advancement team to assist in fundraising efforts by cultivating relationships with alumni who may be interested in giving back to the organization through donations, sponsorships, or other forms of support.Maintaining accurate and up-to-date alumni records, including contact information, educational background, employment details, and other relevant data.