At the University of Manchester, I have worked in the Faculty of Science & Engineering (FSE) and now work in the UK Student Recruitment Team.In the UK Team, I am the lead for communication strategy for teachers and advisers working with post-16 students in schools and colleges based in the UK. This includes producing e-newsletters and chairing a forum of members from schools across Greater Manchester.I develop and deliver presentations for students and teachers, which offer information, advice and guidance about Higher Education.I chair an internal cross-departmental working group to develop parent/supporter engagement strategy.I work collaboratively with internal terms to deliver key recruitment events as well as to create marketing collateral to take to these events.I work with external partnerships to increase brand awareness across a wider audience.In FSE, my main duties included creating conversion e-shots and segmenting data to increase ROI, organising direct mail campaigns for student conversion as well as creating on-brand presentation decks for academic staff to promote their courses to prospective students.

I worked in the Faculty of Science and Technology operationally coordinating marketing campaigns.As part of this role, I produced promotional course print and executed event promotion activity. I also acted as a marketing lead for faculty events, such as the Festival of Design and Engineering.I actively maintained relationships between central marketing services and academic staff.

I planned and executed marketing campaigns, including social media schedules, for theatre shows often focusing on a family market and for The Lowry membership scheme.I used digital marketing and CRM platforms such as Mailchimp and Audience View to make data lists and send promotional communications to segmented audiences. I also produced paid Facebook and Instagram ad campaigns, as well as liaised with media buyers for Google Adwords campaigns.I gained experience of various kinds of event management and organisation. During my time at The Lowry I project managed the organisation of the first Open Day which had 7000 visitors and due to its success, was repeated 12 months later and agreed on an annual basis. During this event planning , I programmed backstage tours, workshops and performances as well as executed marketing activity through print and digital activity. I also attended external events as an exhibitor, including Ideal Home Show and Southport Flower Show.I have used my accurate knowledge of GDPR regulations and know how this affects data usage.I worked closely with the communications team to ensure that marketing and press campaigns complemented each other.I was an active member of the Greater Manchester Family Arts Network – a network of arts venues that work together to increase visitor numbers as well as audience diversity and promotes inter-generational family activity.

My main duties and responsibilities included:Being an advanced user of Silverpop CRM software to build and send emails. Included writing and editing promotional copy. Proofing emails to promoters & amending as needed. I was a regional Silverpop Super User for Ambassadors Theatre Group: Became a regional contact for fixing broken HTML templates, advising other teams in email best practice as well as proofing emails from all UK ATG venues.I managed social media pages, which included Facebook, Twitter and Instagram. I arranged Facebook post boosts and sponsored Instagram posts with media buyers, looking after the social media budget for productions and advising where is best to spend for varying shows.I managed direct mail campaigns, including using Vital Statistics to pull data ensuring that the number of contacts stays within the promoter’s budget.

My main duties and responsibilities included:• Being the first point of contact for any guest needing assistance during their visit to the theme park.• Providing support and assistance for disabled guests.• Taking complaints and negotiating sufficient compensation.• Collecting customer feedback.• Collecting data through surveys and market research.• Responding to enquiries by phone and email.

My main duties and responsibilities included:• Ensuring that print distribution was even throughout both theatres at the RSC and maintaining print stock in the store room.• Researching potential audiences and distributing print as required, by post and by hand.• Maintaining relationships with corporate clients by distributing print.• Writing press releases, blogs and email copy.• Maintaining contact databases for individual performances and researching new contacts.• Working with the Education Department in creating a marketing campaign for an online MOOC (Massive Open Online Courses), using predominantly Twitter and Instagram to target an audience of 16-18 year olds.• Created a tweet timeline for a Twitter campaign for Love’s Labour’s Lost Live Cinema Broadcast.• Used Word Fly, Tessitura and Red Dot software.• Assisted at a student Fresher’s Fair to promote the RSC Key to a potential audience.