Hannah Howard Bink's Location
Asheville, North Carolina, United States, United States
Hannah Howard Bink's Contact Details
Hannah Howard Bink work email
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Hannah Howard Bink personal email
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About Hannah Howard Bink
Tenacious, energetic marketing professional with a strong B2B marketing and research background.
Hannah Howard Bink Work Experience Details
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PrincipalBinkinc Jul 2024 - Present -
Sr Director, Digital Marketing & OperationsScaled Agile, Inc. Jun 2021 - Jul 2024Boulder, Co, Us- Lead all growth marketing efforts, including ABM, embedded base nurture programs, product launches, member renewals and lead generation- Increasing productivity within Marketing department by 19% in 9 months- Reduced time spent on "Business as Usual" work by 42% in 3 months- Increased inbound lead generation by 435% YoY- Responsible for defining and prioritizing strategic initiatives for Marketing, HR, Finance, Sales, and other corporate operations departments- Developed and piloted company’s first Strategic Workforce Planning initiative, leading to a 52% increase in employee engagement scores- Established methodology for calculating marketing business impact- Reorganized my team to directly address renewal challenges. In less than 6 months, we increased the number of individuals renewing by 76% YoY, resulting in a 83% increase in marketing-driven billings for this division. -
Director Of Digital Marketing & OperationsScaled Agile, Inc. May 2020 - Jun 2021Boulder, Co, Us-Leading the corporate website redesign, promotion plans for all corporate events and go-to-market strategies for all product releases-Manage 8 direct reports of specialized marketers, from PR to data analytics-Reduced time spent on "Business as Usual" work by 42% in 3 months-Averaged over 2,000 new monthly organic social followers to company LinkedIn page-Member of the corporate brand strategy core teamConduct day-to-day project coordination, planning, and implementation across multiple teams
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Partner Marketing DirectorScaled Agile, Inc. Mar 2019 - May 2020Boulder, Co, UsManages marketing for the Scaled Agile Partner Program, serving over 300 companiesProvides marketing training and consulting to partnersSpeaks an annual user conference on the topics of marketing and business developmentLaunched campaign which increased traffic to landing page by 46%
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Director Of Global Field & Partnership MarketingZayo Group Sep 2017 - Dec 2018Denver, Colorado, UsDevelop lasting customer relationships and brand reputation, in an effort to uncover revenue and increase customer engagement through research, events and strategic partnerships.-Manage team across 4 countries-Orchestrate over 120 events per year of all sizes-Developed marketing plan for equipment partnerships & indirect channel marketing-Own a budget of over $2M while delivering a 38x return on investment -
Marketing Director, ZcoloZayo Group May 2017 - Aug 2017Denver, Colorado, Us-Created over $50M in equity value for Zayo in FY2017-Developed all marketing strategies and execution for zColo - the data center division of ZayoGroup worth $2 Billion-Increased marketing-influenced opportunities by more than 1,100% in first year-Redesigned zColo webpage to make it #1 product page on zayo.com-Launched the company’s first magazine to examine varying aspects of product offering-Developed first in-market product training for sales organization - resulted in huge demandfrom sales function and increased average opportunity value by 36% year-over-year-Piloted the company’s first radio ad to increase brand awareness and demand generation
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Marketing Manager, ZcoloZayo Group Oct 2015 - May 2017Denver, Colorado, UsDevelop and implement marketing strategies for the zColo product line.-Increased marketing-influenced opportunities by over 1,100% in first year.-Redesigned zColo product webpage to make it #1 service page on Zayo.com-Introduced training program to increase funnel development among direct sales team-Developed mobile application for simpler facility presentations-Created standardized design for data centers in effort to enable a cohesive and sellable brand experience-Wrote, edited and launched the first ever "zColo: The Magazine" http://pub.lucidpress.com/zcolo_issue1/
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Product Marketing ManagerCordant Health Solutions Jul 2014 - Apr 2015Indianapolis, Indiana, Us- Developed all marketing strategy and execution for three business units – Workers’ Compensation, --Medication Management, and Health Plans- Lead all rebrand activities for Cordant Health Solutions – previously Sterling Healthcare Services. The rebrand was completed on time and under budget- Ran 6 major national tradeshows per year- Planned and executed first National Sales Meeting for 100 attendees -
Business Marketing & Intelligence AssociateSpirent Communications Apr 2013 - Jun 2014San Jose, California, Us- Facilitate pricing management for N&A and Wireless divisions- Conduct business intelligence research for several business lines -
Marketing & Business AdministratorSpirent Communications Mar 2010 - Mar 2013San Jose, California, UsPreviously Metrico Wireless• Administered the marketing budget, coordinated marketing & PR outreach, and conducted market research, reporting directly to the VP of Marketing. • Established marketing department within company and managed it exclusively for first year • Increased lead generation by over 2000% year over year in first year. • Executed more than 20 events, including webinars and tradeshows
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OwnerMaryland Seo Online 2010 - 2011• Brought client’s website ranking from 7th page to 2nd page of Google in one month • Clients increased online lead generation by 50% in 6 months
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Internet Marketing Specialist/Marketing AssociateCadence Marketing May 2009 - Feb 2010Rockville, Md, Us• Championed all social media, database, and SEO campaigns. I also oversaw all government and university contracts, as well as offered administrative support for company. • Client began to see front page results on all major search engines (eg. Google) for major industry keywords within one month. After 4 months, their website traffic had grown by 56%. • Managed radio promotion, listserv marketing, and use of LinkedIn group outreach. Client received critical increase donations to make yearly budget goals. -
Head Internet Marketing Research AnalystEco Marketing Jan 2009 - May 2009• Supervised 3 employees and all SEO-based marketing analysis • Fast tracked into management position shortly after joining company • Designed employee training program
Hannah Howard Bink Skills
Marketing
Seo
Lead Generation
Email Marketing
Management
Social Media Marketing
Digital Marketing
Leadership
Marketing Strategy
Social Media
Product Marketing
Copywriting
Trade Shows
Public Relations
Market Research
Online Marketing
Keyword Research
Campaign Management
B2b Marketing
Online Social Networking
Event Marketing Strategy
Marketing Research
Web Marketing
Web Design
Facebook
Presentation Skills
Agile Methodologies
Agile Marketing
Strategic Marketing
Hannah Howard Bink Education Details
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Penn State UniversityBusiness Administration
Frequently Asked Questions about Hannah Howard Bink
What company does Hannah Howard Bink work for?
Hannah Howard Bink works for Binkinc
What is Hannah Howard Bink's role at the current company?
Hannah Howard Bink's current role is Tenacious marketing leader.
What is Hannah Howard Bink's email address?
Hannah Howard Bink's email address is ha****@****ayo.com
What schools did Hannah Howard Bink attend?
Hannah Howard Bink attended Penn State University.
What are some of Hannah Howard Bink's interests?
Hannah Howard Bink has interest in Food, Football, Relaxation.
What skills is Hannah Howard Bink known for?
Hannah Howard Bink has skills like Marketing, Seo, Lead Generation, Email Marketing, Management, Social Media Marketing, Digital Marketing, Leadership, Marketing Strategy, Social Media, Product Marketing, Copywriting.
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