Generative AI service providers1/ AI CG Videos2/ AI Model Try-on3/ Generative AI SAAS services4/ 3D Scanning Services

Hannah manages a start-up with 60+ employees in Shanghai, China, providing professional CRM & data, phygital experience building and digital transformation services. The key clients mainly cover luxury, fashion, beauty and infant nutrition brands, like HERMES, Cartier, Chanel, LV, Vacheron Constantin, ACCOR, SHISEIDO group, Diageo, Pernod Ricard, Moet Hennessy, Decathlon, New Balance, Lacoste, Columbia, Adidas and Danone Aptamil etc. Key Responsibilities1/ Grow business and critical CXM capabilities of the company2/ Craft leading phygital service connector to enable retail business using WeCom as foundation3/ Build 1-1/ 1-Few SA video sales tool and livestreaming VIP room to drive retail business during pandemic period4/ Innovate phygital consumer connection for effective member recruitment and activation for B2B business model

Establish data/ CRM capability for Publicis Groupe China- Use design-thinking approach to combine creativity-data-technology together for building POWER-OF-ONE Publicis offerings- Key clients: Nike, Mandarin Oriental, ACCOR, L'Oréal, DRINKS&CO, Heineken, Nestle Dairy, Mercedes-Benz …Design & Implement O2O CRM Strategy with trackable performances in recruitment, retention and purchase conversion- Plan consumer engagement mechanism to boost member registration rate, share rate and purchase conversion rate via campaign-based lifecycle design- Manage all consumer key CTA (call to action) and benefits to deliver closed-loop experience- Lead touchpoints user experience design based on data performance to better connect and convert consumers - Key performance: 2X BOOST of purchase conversion rate/ Contribute 30% of offline store traffic buildingGuide 300+ brand campaigns in CRM and consumer engagement- Traffic building plan: traffic via leveraging both own media (CRM) & paid media (look-a-like from CRM-informed) for quality engagement and higher conversion- Design member re-activation plan based on campaign purposes- Pilot trials with CDP service providers using internal & external consumer tags to test re-engagement and purchase conversion performance- Connect member reward with the product unique code authenticity check behavior to recruit high quality product users- Key performance: 2.5X recruitment KPI achieved

Experience in performance measurement (brand health and dealer evaluation tracking), consumer insight studies (U&A, consumer segmentation & profiling, campaign concept development) and product & pricing improvement planning (car clinic, product features optimization, pricing strategy)Leverage secondary data sources with research results to form business suggestions for client’s applicationCoordinate with Nielsen Global & external partners in big data product developmentKey clients: Ford/ Lincoln, PSA, ExxonMobil, Chevron, Michelin, Kumho…

Organize CHINA STRATEGY committee and reported to China & Headquarter top management monthlyDevelop & Manage external market intelligence resources and analyzed products & B2B/ B2C channel performances to identify strategically-driven business opportunitiesInnovate retailing network strategy via channel profitability assessment and consumer understanding