Nota (formerly The Doe)• Oversaw all email strategies, including ideating, launching, and advising on lead nurture campaigns, a referral program, and creative newsletter programs.• Managed monthly newsletter in HubSpot for over 17,000 subscribers increasing the average open rate by 5%.• Created new email templates by implementing design, tweaking HTML, editing copy, quality assurance testing, and further A/B testing for optimization.• Implemented over 80 blog posts, landing pages, forms, and workflows using CMS and marketing automation tools.• Introduced new contact cleaning and data management processes.• Implemented a solution for customer support inquiries.

• Managed email marketing campaigns using Eloqua for 200+ localized in-person events globally, from creating email templates, generating lists, segment setup, campaign execution, and reporting• Managed the email template build process during the introduction of virtual events, from converting design to HTML, inputting and editing copy, to final QC and further A/B testing of emails.• Assisted in outlining technical requirements, campaign structure, and new email templates required for a new integration of Evanta’s custom CRM with Eloqua• Optimized email templates for personalization using dynamic content and segmentation• Introduced an improved process for inbound lead qualification and routing

• Managed recurring and one-off marketing campaigns for 150,000-500,000 customers including strategy, planning, execution, and evaluation• Introduced email campaign optimization by implementing new workflows, building customer segments, and adding dynamic, personalized content• Improved reporting and tracking on website traffic and behavior from marketing and transactional emails• Introduced and executed A/B testing on marketing campaigns to optimize open rates, click-through rates, conversions, and email quality score• Built and contributed to reports on email campaign performance which provided guidance on changes and improvements• Trained employees on campaign building processes; tested and approved campaigns out of Marketo for other departments

• Assisted in building campaign structures for Google Ads• Executed link building tasks resulting in new backlinks to unique pages• Built new ad sets for Facebook remarketing campaigns• Assisted in building landing pages and Hubspot workflows for events• Assisted PR team in editing weekly company newsletter• Built, tested, and scheduled weekly company newsletter in Marketo

• Developed the strategy for social media outreach to 3000+ students• Assisted in the implementation of new software for in-house digital signage• Managed a team of six students who supported promotional events and activities• Created weekly content for website, digital displays, social media, and event calendars• Tracked week over week social media engagement