• Manage a team of buyers negotiating Macy’s Corporate deals on Hispanic, Broadcast and Syndicated Networks. • Present billing, quarterly posting results and buying strategy to Macy’s Media clients.• Oversee continual audit process and work one-on-one with auditors to ensure Macy’sbuying guidelines are met.• Work with planning team to execute planning strategies.• Negotiate Branded Entertainment segments that tie into Macy’s brand initiatives.

• Oversaw day to day maintenance of Macy’s brands on Late Night, Daytime, Early Morning andSyndication• Negotiated Scatter with few increases to hit dollar and TRP goals• Tracked Delivery & ADU Acceptance for Network dayparts and updated broadcast tracking documents• Assisted in negotiating and executing branded integrations• Produced client deliverables such as ratings requests and schedules in a timely and organizedfashion• Built strong relationships with network representatives

• Negotiated both upfront and scatter buys for child targeted Mattel products.• Stewarded and posted out quarterly buys for client review.• Maintained weekly tracking of upfront and scatter deals to ensure overall GRP delivery.• Reviewed quarterly demand for Mattel as well as competitors in the market to ensure optimalpresence and return on investment.• Tracked market conditions to determine the best plan of action when negotiating scatter deals basedon the chosen demographic.• Trained assistants in the clearing of discrepancies, posting and negotiating.

• Maintained delivery, schedules and budgets on over 40 general market and Hispanic networks.• Worked with finance departments to clear discrepancies and ensure accurate and timely payment.• Analyzed upfront media plans to guarantee accurate pricing and programming for the client.• Reviewed programming screeners to properly place advertisements according to content anddemographics.