Hannah Kaplan Email & Phone Number

New York, NY, US

Berkeley, California, US

Committed to driving impact and awareness through innovative strategies to market Cal Athletics programs. Supports email marketing, social, and digital media efforts through traditional and non-traditional methods.Creating static and video content on Cal Athletics IG that has contributed over 1 million views, increased engagement by 107% and following by.

• Capture and edit Golden State Warriors pre-game and in-game iPhone videos for immediate use on the NBA app and social media platforms

Salt Lake City, UT, US

• Responsible for account management and client partnerships for brands with a qualified $2M+ budget
• Support Account Executives by building digital audit analyses using platforms for current online analysis and audience demographics: AdMall and Resonate
• Create custom promotions and solutions for advertisers at 96.5 (KOIT), 99.7 NOW (KMVQ), 102.9 (KBLX), 98.5 (KFOX) utilizing a targeted and engaged audience built around radio, social media, digital, and promotional.

San Francisco, California, US

• Execute integrated influencer marketing campaigns across social, video, and paid media for companies including Clorox, GSK, Progrexion, etc.
• Develop timelines and creative briefs to guide content creation, optimizing for KPIs, to optimize brand's goal
• Lead day-to-day communications between brands, agencies (PR, Creative, Media), and content creators to ensure a unified understanding of campaign objectives and timely execution of deliverables
• Analyze campaign data, content, and market trends to drive actionable recommendations and insights
• Create high-quality reporting decks and present findings to stakeholders

San Francisco, California, US

• Managed day-to-day contact with online content creators and executed integrated Influencer marketing campaigns.

• Creating engaging social content to influence potential customers and consults social media associate
• Developing email campaign areas of paid media strategy focus: Google ads campaign to sell product, valued at $200,000+
• Leveraging data analysis to link strategies for successful campaign outcomes

Worcester, MA, US

• Assisted in planning and operations of the annual Get Fit program by creating surveys to reach 50+ professionals in Worcester School District for survey feedback for student involvement
• Orchestrated marketing content using application, Social Venue, to build video content for fan engagement

• Created the Instagram page, called Pause4APic, during the Covid-19 Pandemic as a platform for storytelling to strangers by strangers
• Manages posts and user outreach
• Designed website

Bristol, RI, US

• Inform students of helpful resources
• Help students identify tailored strategies for success
• Work with students who are struggling academically, socially and in their personal lives, to set goals and resolve issues
• Build strong supportive relationships with students and be counted on as a dependable and approachable person to go to for assistance

Bristol, RI, US

• Student Assistant to Professor of Communication Dr. Amiee
• Scheduled and managed NYC, Boston, and Providence PR firm tours, including all logistics of travel, site visit, and communication with site
• Planned a full RWU winter intersession class in Los Angeles for 7 students to visit top entertainment PR firms
• Market opportunities to RWU campus body assisting with PR week and organizing panels
• Assisting with internal/external projects, help with conferences/meetings as needed
• Manages Associate Professor of Communication Director of Liberal Arts’ everyday schedule, including meetings, classes, phone calls and follow ups

Bristol, RI, US

• Wrote press releases and feature stories to reach RWU community of 5,000+publics
• Pitched stories to local, national and specialized media outlets in RI area
• Planned and conducted interviews to support university stories

• Strategically plan and place: promos, brand deals inquiries, for top clients
• Researching industry trends finding rising talent for platforms: Youtube, TikTok, Instagram
• Contribute proactive and innovative promotional strategies as they relate to audience demographics per client, such as merchandise, sponsorships

Johnston, Rhode Island, US

• Create global platform for news coverage, ensuring international marketplace consistency amongst tracking and measuring
• Create individual market place media lists and tracked coverage globally
• Utilize Cision software to analyze coverage prominence, messaging, number of clips, etc.
• Conduct additional analysis messages throughout each coverage piece to determine if target messages were being highlighted
• Present analysis auditing recommendations to build a measuring tool matrix, which were accepted by company
• Develop, direct and produce social media campaign of intern spotlight series across all global operations

Bristol, RI, US

• Worked with the Event Planning Committee ]
• Worked diligently with vendors to organize high end events throughout the summer and fall months
• Managed wedding ceremonies, including people placement, DJ setup, and mansion organization and prep

Providence, RI, US

• Worked directly with the Mayor’s Executive Deputy Chief of Staff to launch new programs and demonstrate understanding in state government public relations
• Created collateral material for the City including brochures, 1-pagers, and PowerPoint to increase awareness to publics
• Attended weekly meetings and “lunch and learns” with other City departments to provide student voice and feedback
• Researched new initiatives and programs that the City was interested in and brainstormed the best practices for the citizens
• Was a critical component in the launch of ID PVD Program and partnership outreach, trained staff, and fielded questions from city officials

Lebanon, Connecticut, US

• Promoted Farmer’s Cow brand through personal presentations and positive interactions
• Facilitated a summer program challenge involving the community to inform locals about the importance of agriculture
• Spread awareness of agriculture throughout Connecticut through programs such as Summer Sips Recipes
• Traveled throughout New England tasked with spreading the brand awareness as well as developing critical communication skills throughout those interactions