Hannah Barton Email & Phone Number

Austin, Texas, US

Charleston, South Carolina, US

• Generate and execute advertising strategies for 100+ clients, including the world’s largest utility company and an international snacking company.
• Manage advertising budgets totaling over $10M with accountability to finance teams by utilizing workflow software including Slack, Asana and Wrike.
• Place 50+ ads per week on Facebook, Twitter, LinkedIn, Google + The Trade Desk and analyze campaign performance on a weekly, biweekly and/or monthly basis through reporting platforms like Datorama and Google Data Studio.
• Track campaign performance and pacing, offering strategic optimization recommendations to boost overall performance.
• Build relationships with internal account teams to routinely and effectively collaborate on how to exceed client goals and estimated KPIs.
• Selected to train and mentor new advertising account executives and created 10+ training documents to streamline onboarding process.

Charleston, South Carolina, US

• Generate and execute advertising strategies for 100+ clients, including the world’s largest utility company and an international snacking company.
• Manage advertising budgets totaling over $10M with accountability to finance teams by utilizing workflow software including Slack, Asana and Wrike.
• Place 50+ ads per week on Facebook, Twitter, LinkedIn, Google + The Trade Desk and analyze campaign performance on a weekly, biweekly and/or monthly basis through reporting platforms like Datorama and Google Data Studio.
• Track campaign performance and pacing, offering strategic optimization recommendations to boost overall performance.
• Build relationships with internal account teams to routinely and effectively collaborate on how to exceed client goals and estimated KPIs.
• Selected to train and mentor new advertising account executives and created 10+ training documents to streamline onboarding process.

Charleston, South Carolina, US

• Created and presented compelling digital, print + written content for clients including trade associations, financial institutions, and medical providers
• Utilized organization, communication and negotiation skills to effectively manage and maintain relationships with over 25 clients
• Implemented organic social content calendars + paid media efforts to increase the sales and visibility of products and services, brand recognition and customer engagement
• Discussed and listened to the business objectives of clients to formulate and implement marketing campaigns
• Increased the sales and visibility of products and services, brand recognition and customer engagement
• Collaborated with team members to ensure accurate and timely delivery of client content

Columbia, South Carolina, US

• Responsible for monitoring and documenting updates to legislation that impact client’s industries
• Attended weekly meetings at the South Carolina State House with organization’s lobbyists and manufacturing clients to discuss current + potential legislation
• Conducted in-depth research on the monetary contributions of key state senators and house members, as well as environmental groups including donor, donation size and impact of the contribution
• Worked closely with lead lobbyist in the brainstorming and planning of the organization’s annual retreat focused on upcoming changes in legislation and partnership

• Selected by executive board and peers to lead the organization through the recruitment process
• Worked closely with the communications and public relations chairs to develop 3+ recruitment videos and branded marketing materials
• Manage 5+ recruitment round chairs and assist with the development of each events look + feel, select themed décor and oversee event execution
• Lead weekly meetings focused on ensuring all 100+ members are reaching out to network with incoming freshman and educate them on the chapter’s mission, goals and culture

US

• Daily tasks included monitoring and documenting updates to legislation that impact client’s businesses
• Attended 50+ South Carolina General Assembly sessions and worked closely with lead lobbyists in connecting with key legislator to be in favour or against specific legislation
• Responsible for attending and documenting weekly meetings with respective clients

Columbia, South Carolina, US

Bachelor Of Arts - Ba, History And Communications

Education record