Hannah Masters Email & Phone Number

Bideford, England, United Kingdom

I oversee the SEO department, working with clients in a variety of different industries, with the majority being in travel and tourism. My remit includes:- SEO strategies that deliver results across content/on-page, technical SEO, and off-page SEO- Technical and UX audits- Managing and training SEO executives - Working with stakeholders, including company directors, marketing managers and developers, to implement change- Account management- SEO consulting for… Show more I oversee the SEO department, working with clients in a variety of different industries, with the majority being in travel and tourism. My remit includes:- SEO strategies that deliver results across content/on-page, technical SEO, and off-page SEO- Technical and UX audits- Managing and training SEO executives - Working with stakeholders, including company directors, marketing managers and developers, to implement change- Account management- SEO consulting for specific campaigns and projects (such as new websites)- Reporting that tells a story and ties our work to results- New business proposals and pitching to prospective clients- Onboarding of new clients- Ensuring we keep up with Google algorithms and best practices- Reviewing processes to improve efficiency, results, collaboration and client satisfactionA few breakthroughs from my first 6 months:- Developed a new, more flexible approach to our SEO packages, which is more focused on client priorities and has increased client satisfaction- Overhauled our reporting to create more integrated reports delivering more insight- Set up a partnership with a local web development agency- Introduced agile project management to the agency for full visibility on client work across departments and workflows- Grown our team and trained them from graduate level to become more autonomous in their work- Brought content in-house for better quality and efficiency Show less

Bideford, England, United Kingdom

I managed SEO strategy for Travel Chapter's flagship brands holidaycottages.co.uk and Canine Cottages, and line managed a team of brand managers who work on digital marketing for Travel Chapter's smaller regional brands.My remit included:- making technical SEO recommendations- devising content strategies, including large scale hub-and-spoke content, and regularly improving existing content- evaluating on-page SEO across various types of landing pages- delivering… Show more I managed SEO strategy for Travel Chapter's flagship brands holidaycottages.co.uk and Canine Cottages, and line managed a team of brand managers who work on digital marketing for Travel Chapter's smaller regional brands.My remit included:- making technical SEO recommendations- devising content strategies, including large scale hub-and-spoke content, and regularly improving existing content- evaluating on-page SEO across various types of landing pages- delivering site-wide audits and managing these from start to finish- running digital PR campaigns- leading on site migration projects from an SEO perspective, as well as on new site builds and site merges- working with my team of brand managers to deliver solid SEO, content, PR and social strategies- reporting on the impacts a website update, strategy or project has had Show less

Bideford, Devon, Uk

A step up from the SEO executive role.I continued my day to day SEO executive tasks but also became more of a main point of contact for other teams, and had more input into SEO and content strategies.Began to lead audits on sections of the holidaycottages.co.uk site, as well as other sites in the portfolio, and began to lead some smaller site migrations.I also advised brand managers on content, SEO and digital PR strategies for their regional brands.

Bideford

Transitioned to the SEO team taking on a more specialised role. I looked after SEO for a variety of Travel Chapter brands, primarily our flagship brands holiday cottages.co.uk and Canine Cottages. My work included:- SEO audits (copy, internal linking, crawl errors etc)- SEO on new site launches and site rebuilds- link building- guest blog writing, both on a one-off basis and as a part of partnerships with leading brands such as Joules. - digital PR - helping to both create… Show more Transitioned to the SEO team taking on a more specialised role. I looked after SEO for a variety of Travel Chapter brands, primarily our flagship brands holiday cottages.co.uk and Canine Cottages. My work included:- SEO audits (copy, internal linking, crawl errors etc)- SEO on new site launches and site rebuilds- link building- guest blog writing, both on a one-off basis and as a part of partnerships with leading brands such as Joules. - digital PR - helping to both create in-house campaigns and liaise with agencies on campaigns created externally- working with our content team to ensure our evergreen content ranks and is well-optimised Show less

Bideford

I initially worked on content creation, social media management, creating email newsletters and link building for a selection of Travel Chapter brands, including New Forest Living, Mackays Holidays and Bramley & Teal, as well as our flagship site, holidaycottages.co.uk.I then moved on to specialising in link building for several brands, as well as SEO site audits to improve the rankings of our existing sites. I also became the main point of contact for the agencies we work with on content… Show more I initially worked on content creation, social media management, creating email newsletters and link building for a selection of Travel Chapter brands, including New Forest Living, Mackays Holidays and Bramley & Teal, as well as our flagship site, holidaycottages.co.uk.I then moved on to specialising in link building for several brands, as well as SEO site audits to improve the rankings of our existing sites. I also became the main point of contact for the agencies we work with on content campaigns.Alongside this, I still produced content occasionally, taking on more of an advisory role and working with the team on how we can best optimise our content for search engines while keeping it on brand. Show less

Part-time role creating unique, SEO-optimised itineraries, blog posts, landing pages and hotel/excursion descriptions.

Barnstaple, England, United Kingdom

Content writing, SEO and social media management on behalf of a range of clients, largely in the travel, lifestyle and luxury sectors.My role also including hiring and training new recruits, organising the workloads and schedules of a team of writers, scoping out tones of voice for our clients and regularly improving and adapting our strategies according to changes in Google algorithms etc.

Barnstaple, Devon

Content and blog writing, SEO and social media on behalf of a range of clients

Cardiff, United Kingdom

Barnstaple

Writing copy for an Exmoor hotel's website.

Bachelor'S Degree, English Language And Communication, First Class Honours

Activities and Societies: Cardiff University Langsoc, English Language Student Representative Modules include Digital Literacy.

Education record

A-levels: English Language (A), Law (A), Mathematics (C) AS-levels: ICT (A), Critical Thinking (A)

Education record

11 GCSEs: 2 A*s, 8 As and 1 B grade.