Hannah Munce Email & Phone Number

United States

San Francisco Bay Area

- Design user-friendly, responsive, and interactive sites for retail clients- Select and source photographers, models and locations and provide post-productionediting notes- Create strong brand identities by merging typefaces, hues, shapes and styles to eectivelycommunicate the client’s unique value proposition

Greater New York City Area

- Oversee a team of 4 employees executing all brand creative (digital and print collateral, photoshoots, etc.) and communications (copywriting, event production, etc.) - Develop and execute competitive marketing strategies with KPI benchmarks to launch seasonal collections resulting in a 94% increase in new customer acquisition and 24% increase in average order value - Budget, manage, and optimize ongoing digital marketing programs such as email, paid search, social and display campaigns with an average 17x ROI, accounting for 68% of direct annual revenue- Oversee the execution of S19 NYFW presentation with 500+ attendees featured in 27 publications including but not limited to Vogue, WWD, NY Mag

San Francisco Bay Area

- Responsible for selecting photographers, stylists, models, locations and any props necessary for seasonal campaign and weekly content creation- Drive brand evolution by introducing innovative design elements to promotional materials while maintaining the brand style guide - Photograph and edit all product photography for Spring 2018 and Sport collection.

San Francisco, California

Lead visual design and brand communication strategy across all consumer touch points- Redesign the visual e-commerce experience incorporating key insights gleaned from consumer interviews, web analytics resulting in a 51% increase in conversion of site visit to purchase - Successfully interpret seasonal mood and art direct photo and video campaigns, editorial lookbooks, digital content and printed marketing materials - Increase national brand awareness through 35+ brand experience based events stretching from Los Angeles, CA to Marfa, TX including: collection launches, press events, music festivals, trade shows and art installations - Develop and manage all paid digital ads across google, facebook, instagram and pinterest resulting in 161% increase in site traffic year over year with an average cost per acquisition of $11.95 - Art direct production of visual assets and written editorial content for 25+ FREDA Girl features working with regional photographers from coast to coast- Design 250+ newsletters with an average open rate of 33.2% and click rate of 5.7% culminating in a 254% increase in subscriber growth

Charleston, South Carolina Area

- Utilized type, graphics, color and illustration/photo elements to develop aesthetic driven brand guidelines - Copywriting for clients across multiple product categories including but not limited to: fashion, artisan food, non-profit organizations - Initiated a publicity program for clients, securing placements with national publications including Elle.com, Town & Country, Instyle, People StyleWatch, GQ, Real Simple, Refinery29 and Houston Chronicle- Planned and executed an annual event for NYFW, bringing an e-commerce platform to life with interactive stations to provide elite moms in media a reprieve during fashion week madness- Regularly develop and maintain cohesive editorial calendars for multiple clients’ blog, facebook, pinterest, instagram, twitter & newsletter campaigns- Visual design projects include: promotional materials, logos, packaging, websites, invitations, billboards, brochures, book design, and email blasts

Charleston, South Carolina Area

- Diversified the company’s product assortment by founding an internal design program, creating digital and print content to capture the attention of a targeted audience across all mediums and channels- Managed and produced a client’s email marketing campaign optimized for both desktop and mobile devices which increased the open rate by 11% and click rate by 1.1%

Charleston, South Carolina Area

• Manage and develop eight sales associates through various training initiatives• Meet and exceed, daily, weekly, monthly, and quarterly sales goals set according to company standards • Coordinate and host various events to raise profits for local charities and foundations • Design a monthly store floorset to promote new merchandise

Greater New York City Area

• Assisted at Spring 2012 Fashion Week• Set up and promoted for the presentation of the Resort 2012 collection • Administered samples for national and international publications based on requests• Designed full page layouts of products to present to publications