Hannah Nelson Email and Phone Number

Leads media relations efforts for Ruffwear, Royal Enfield North America, and Sentry Equipment accounts

- Increases brand awareness and manages external storytelling for multiple consumer and B2B clients with strategic earned media tactics, including: maintaining relationships with targeted media members and influencers, handling media inquiries, coordinating relevant award opportunities, and media event planning- Develops timely pitches, compelling contributed content and informative press releases to secure high-value placements within a variety of broadcast, digital and print outlets, including: New York Times, Business Insider, CNN, Forbes, USA Today, and Miami Herald- Concepts, coordinates and executes all aspects of multi-day product launch events, achieving over 100M impressions through journalist coverage and social media influencer engagement- Drives executive visibility through thought leadership contributions and successful regional/national award programming, including: Manufacturing Leadership Council Digital Transformation Leader finalist, Milwaukee Business Journal CFO of the Year, Women MAKE Award, Wisconsin CIO of the Year finalist- Owns all aspects of the client relationship as the main point of contact leading client status meetings, preparing executives before media appearances, and producing presentations and reports on relevant KPIs- Concepts, coordinates and executes all aspects of single-day corporate events and multi-day influencer events, achieving over 300M impressions through journalist coverage and social media engagement- Manages robust intern program that includes hiring, spearheading all training efforts in new “Dive Deep Week”, weekly task assignments and monthly trainings on new topics, and regular performance reports

- Built extensive media lists, wrote topical pitches, and maintained relationships with reporters to support outreach strategies of consumer, B2B and nonprofit clients- Tracked and analyzed value of secured media placements in weekly and monthly coverage reports distributed to senior leadership- Managed social media posts and captions via Sprout, interpreted social media analytics for monthly KPI reports, and facilitated communication with influencers

- Assist digital producers through fact-checking process- Write and edit digital articles in accordance with AP style based on information obtained from PR pitches, press releases, and fact sheets- Produce and edit packages in Adobe Premiere Pro complete with standup, b-roll, and interviews shot on-site with digital sports reporter- Accompany and observe news reporters and photographers on breaking news assignments

- Participated as Features Contributor for the Canisius school newspaper, The Griffin- Brainstormed, interviewed, and wrote longform pieces about on-campus figures students should know more about

- Uses time management skills to balance demanding competition schedules with academics- Dedicates over 20 hours a week to physical training, on-court practice, and team-building activities- Meets frequently with coaching staff to discuss team dynamics and goals, and serve as a sounding board for team’s needs

- Assist the Talent Acquisition team by promoting weekly nationwide hiring events and sourcing talent across all four business units including Reyes Beer Division, Martin Brower, Great Lakes Coca-Cola Bottling, Reyes Coca-Cola Bottling- Utilize AI Assistant Olivia, Indeed, SmartPost, People Fluent, and Microsoft PowerBI: Data Visualization to source candidates and consistently communicate with potential candidates on small and large scales to maintain a steady pipeline of applicant flow

- Assisted in all tasks required to facilitate and manage an all-day children’s summer camp- Led large groups of children ages 4-11 teaching basic technique and fundamentals of volleyball

- Participated as a student reporter for the school newspaper, ​The Crusader, ​from 2015-2017- Named Editor for the 2017-2018 school year- Facilitated and managed all members of ​The Crusader​ staff by assigning articles, deadlines,and approving final page designs - Proficient in Adobe InDesign program for newspaper, flyer, and content print layouts