Sales Support Manager
London, England, United Kingdom
Throughout my career, I have consistently demonstrated a strong commitment to project management and continuous improvement while spearheading impactful initiatives that drive business growth. In this role, I played a pivotal role in transforming our sales and marketing operations, with a key highlight being the strategic selection and global rollout of Salesforce as our CRM platform.Sales and Marketing Collateral Development and Lead Generation:- Led the creation of comprehensive sales and product collateral encompassing sales presentations, RFP/RFI responses, case studies, product brochures, and marketing campaigns for a portfolio of four services and twenty-two products.- Leveraged market trends, competitor insights, event data, and customer feedback to shape our new business strategy, ensuring alignment with market demands and opportunities.End-to-End Marketing Campaign Management:- Orchestrated end-to-end marketing campaigns from ideation to activation, spanning email, LinkedIn, Facebook, and Twitter channels.- Established and nurtured partnerships with group PR and Social Agency CityPress, as well as maintained corporate relationships with LinkedIn and Salesforce.Cross-Functional Collaboration and Project Oversight:- Acted as a pivotal liaison between Product, Sales, and Group Marketing teams, overseeing the product roadmap and the delivery of collateral to support sales efforts.- Developed and managed comprehensive weekly, monthly, and yearly campaign plans to drive new business activity and optimize marketing initiatives.Prospect Database Management and Team Leadership:- Assumed responsibility for the prospect database, ensuring the maintenance of existing data and actively growing prospects through strategic marketing activities and data acquisition from reputable sources.- Held a leadership role, providing guidance and direction to a talented team.