As a passionate digital marketing freelancer and content writer, I embarked on the journey of founding Grae Co Media, where I help elevate brands through compelling storytelling and strategic marketing. With a focus on a human-first approach, I collaborate closely with clients to understand the heart behind their brand to craft content that resonates with their audience.• Offer expert content and copywriting services that inspire action and foster long-term customer relationships.• Optimize website copy for SEO to enhance organic reach and improve search engine rankings.• Develop personalized email marketing and blog content that drive customer engagement and retention, and promote thought leadership.• Design visually appealing graphics that elevate a brand’s visual identity• Create captivating social media content that spark conversations, increase followers, and strengthen brand presence.

• Develop and implement omni-channel marketing strategies to reach new and current patients across multiple digital touchpoints.• Coordinate marketing messages, campaigns, and branding across different channels to create consistent experiences.• Analyze customer data to personalize messaging and create consistent experiences across all channels.• Build and execute campaign content across paid and owned channels.• Ensure brand and campaign messaging is consistent across all channels.• Work with UX/UI design team to ensure website design aligns with user experience best practices.• Manage SEO strategy and implementation to improve website visibility and drive traffic.• Conduct keyword research and develop content strategies to improve SEO rankings.• Optimize website structure and design to improve user experience and search engine visibility.• Create and manage website content to improve patient experience and drive conversions.• Collaborate with agency and internal partners to deliver brand needs for owned channels.• Manage website design and development projects from conception to launch.• Develop, write, manage a monthly blog content strategy.• Plan, execute, and measure conversion testing opportunities for website and emails.• Develop and manage organic content marketing strategies to drive brand awareness and patient retention.• Develop and execute email marketing campaigns to increase patient acquisition and engagement.• Manage key elements of email and SMS marketing programs.• Respond to online messages and patient reviews• Execute and deliver successful launch of paid media campaigns.• Build email templates for personalized and dynamic content.• Create and execute organic social media plan.• Build and execute provider on-boarding process for new providers

Conduct direct face-to-face marketing to physicians and physician practicesBuild relationships between medical practices and Pain Care, LLCCreate annual marketing plan for Pain Care, LLCCommunicate with patients and develop a positive public relations imageHost lunches, dinner between physicians and medical office staffProvide marketing and educational materials to medical officesDesign and grow a favorable community reputationSet up marketing events, i.e. Braves games, dinners, community events, philanthropy Work with Pain Care staff to develop brand recognitionDesign, develop and create marketing materials, i.e. monthly gifts, publications, other marketing suppliesCreate own scheduleTravel to surrounding medical offices around multiple Pain Care officesPlan, direct, and coordinate activities designed to create/maintain public imagePurchase advertising materialsCheck new patient and recent referral reportsDevelop relationships through social media

Create social media graphics for prompting purposesUpload created graphics to social media accounts (Twitter, Facebook, Instagram, etc..) by scheduling posts and updatesUsed Hootsuite to schedule posts in advanceRecord social media analytics and report variancesEnter all new data into Fellowship One for all ministry areas adding and managing people and familiesEnter “First Time Here” data into appropriate spreadsheet and send all FTH visitors welcome emailPrepare FTH packets for Sunday give awayPrepare and send FTH postcardsReview Fellowship One for status and duplicatesUpdate excel spreadsheet and marketing schedule for all Campuses

Responsible for second face to face interviews, store’s email, telephone canvassing, direct mail and shipping, checking in/ordering merchandise, and processing end of day receipt salesEnsure timely and accurate completion of tasks assigned to the sales staffResponsible for supervising and monitoring lead associates and sales associatesCoach sales staff in a positive and uplifting mannerAccountable for opening and closing store in terms of counting register drawers and setting alarmsMaintained sales records for inventoryGreet customers and determine their needs and wantsResponsible for operating cash registers in an effective and efficient mannerLiable for altering price as neededRecommended merchandise based on individual’s requirementsRecognized and prevented security risks and theftProvide advice to consumers regarding particular products or servicesAssisted in processing, refilling, and monitoring floor stockAnswered customer’s queries and concerns