-- Was selected through NYU to work with FCB New YorkŸ-- Led a 4-person group, conducted primary and secondary research on teenagers’ smoking (especially e-cigarettes) behaviors, and analyzed the sociological and psychological reasons behind the building of those patterns, came up with 8 primary insights.--Ÿ Reported to supervisors and clients every week by presenting fact and data and telling story of interviewees--Ÿ Formed an integrated marketing strategy plan and created two creative social media content series to educate teenagers the real cost of smoking, such as long-term addictions and mental/physical effectsAchievement: Our work was one of the two winners in the creative competition.

-- Designed and Managed two blockchain projects: by conducting market & competitive, designing application scenarios, incentive programs and initiating the proposals-- Planned a 3-hour wine party networking event at 7 World Trade Center after a Blockchain conference; Spotted and introduced over 10 potential partners to CEO and co-founders during the party-- Improved the company’s brand image and expanded the company networks by collecting weekly blockchain events info and arranged employees’ participations

-- Assisted the daily schedule operations for the CEO by organizing contact lists & emails and contacting field researchesŸ-- Analyzed consumer behavior patterns and market strategies by utilizing Google Analytics extensively to develop and increase company’s website traffics

Strategy and development Marketing Sales

This is a start-up company. Our product was a patented water saving shower system.The company is now in pause.