Manage a variety of clients in technology, hospitality, and baking fields. Responsible for managing workflow across multiple projects, collaborating with creative contractors, communicating project asks, deadlines, and facilitating completed project hand-offs to clients.

Create strong online brand identities for businesses by collecting and analyzing customer data to inform business decisions, drive online traffic and increase revenue. Create social media and online ad campaigns, analyze and report on findings, iterate to create optimal results. Work closely with small business owners and/or internal marketing teams to achieve their marketing goals.Typical client project: evaluated UX/UI of website, social media strategy for high-end clothing boutique, River Mint Finery; developed, ran and analyzed online ad campaign data; recommended optimal strategy to drive ecommerce traffic and conversion, while integrating brand story on website. Although 2020 threw some massive curveballs, through concerted marketing efforts and web updates we were able to: increase revenue 385% YoY, increase conversion rate 214% YoY.

Established business manager position at newly opened small business, providing one-of-a-kind home furnishings to the Clarksville market. Increased sales revenue 47% YoY, Small Business Saturday sales increased 94% YoY. - Led improved marketing channel KPI performance across social media channels, and print advertising: Increased Facebook “like” KPI 40% in 6 months Evaluated multiple new marketing tactics through video, product, store, custom, and event posts. Increased response rates by 96% and associated live music event size by 116% via creative web and mobile ad campaign: Journey’s Eye LIVE.- Team with web designer to build brand across store experience, in house customs, and live events.- Responsible for all store inventory, invoices, pricing and sales management. Manage all ‘small’ buying for the store including jewelry, candles and cards. Created monthly invoices for the business (live music, in house customs, retail sales).

One of the first 10 hires by Wayfair.com in the Site Merchandising department, which grew to 60 people over two years. Promoted after one year. Responsible for cross-functional communication with category managers, engineers, and creative teams to optimize user-experience and conversion. - Lead site merchandiser for allmodern.com, one of the key brands for Wayfair.com - Created engaging, seasonal, and inspirational experiences with strategic image selection and content for Lighting, Bath, and Décor departments, resulting in management of 18 landing pages.- Analyzed key performance metrics and developed A/B tests to identify growth opportunities, improve customer conversion rate, and reduce exit rate for top-revenue grossing category pages.- Communicated bi-weekly with Category Management to ensure supplier relationships remain strong and beneficial through strategic brand placement across allmodern.com.- Collaborated monthly with Buying team to merchandise industry trends and seasonal promotions. - Marketing efforts resulted in: 118% YoY revenue increase; 105% YoY growth in visitor sessions across all 18 landing pages 10% YoY growth in conversion rate; -6.5% YoY decrease in exit rate

Provided administrative support for office supporting trustees and key University benefactors. Planned, implemented and assessed multiple large scale fund raising and other events attended by trustees and benefactors of the University of Rochester.

Let's Get Ready (LGR) is a volunteer organization where I mentored underprivileged high school students as a Verbal coach for SAT prep.

Maverick Events is a small event-planning firm that specializes in large-scale charity and corporate events. I researched and planned events for the Boston Red Sox Home Base Program, Children’s Brain Tumor Foundation, and Work Life Legacy Awards.

Increased event traffic by 20% through more effective marketing and diverse menu selection. Assisted in development of marketing campaign designed to change University dining’s brand image.

Kazoo is a rapidly growing boutique media relations firm that specializes in areas such as marketing campaigns, focus groups and crisis management. I completed coverage evaluations and media lists, and updated contact information for outreach. Identified possible interview and placement slots for clients such as Samsung, Disney, LateRooms and BIC Soleil. Improved client management system through more effective formatting of excel spreadsheets.