Hannah Root

Hannah Root Email and Phone Number

Senior Analyst, Audience Analytics and Insights @ The Walt Disney Company
Orlando, FL, US
Hannah Root's Location
Orlando, Florida, United States, United States
About Hannah Root

I am versatile and a quick learner, with the mindset to work both analytically and creatively. I’m based in Central Florida, and for the past 3 years I’ve been helping "put the world on vacation!" as a CRM Segmentation Analyst with Travel + Leisure Co. I am experienced in database management, audience segmentation, and marketing strategy. I graduated Summa Cum Laude from the University of Central Florida with my BSBA in Marketing. I worked at Walt Disney World for three years, during which I interned on the Meetings & Events and Weddings & Honeymoons Marketing Strategy teams. I continued my education by attending University College Dublin in Ireland and completed master's level coursework in Social Data Analytics.

Hannah Root's Current Company Details
The Walt Disney Company

The Walt Disney Company

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Senior Analyst, Audience Analytics and Insights
Orlando, FL, US
Employees:
177135
Hannah Root Work Experience Details
  • The Walt Disney Company
    Senior Analyst, Audience Analytics And Insights
    The Walt Disney Company
    Orlando, Fl, Us
  • Travel + Leisure Co.
    Analyst, Crm Segmentation
    Travel + Leisure Co. Sep 2021 - Present
    Orlando, Florida, Us
    • Collaborate with marketing teams to drive strategy• Analyze audience data across multiple channels to create actionable insights and implement process improvements • Manage ongoing validation of data integrity for scheduled and ad hoc campaigns• Build campaigns in IBM Unica environment with SQL relational database coding• Run reports in IBM Cognos to verify datasets are accurately populating records in other platforms• Manage project communications utilizing JIRA request portal
  • Ucd School Of Sociology
    Research Assistant
    Ucd School Of Sociology Jan 2021 - Feb 2021
    Newman Building, Belfield, Ie
    • Coded several weeks of television news programs to collect data on pandemic reporting behavior
  • Walt Disney World
    Photopass Photographer
    Walt Disney World Jan 2019 - Dec 2020
    Lake Buena Vista, Florida, Us
    • Applied creative design knowledge and DSLR photography skills to create and capture memories for Guests• Provided exemplary customer service to every guest by educating them on park and product offerings, in addition to taking quality photos, to ensure the best possible vacation experience• Selected for new pilot program to improve quality of guest experience and act as a role model for peers
  • Disney’S Fairy Tale Weddings & Honeymoons
    Marketing Strategy Professional Intern
    Disney’S Fairy Tale Weddings & Honeymoons Jul 2018 - Jan 2019
    • Provided project support for the Weddings team part-time, in addition to simultaneously upholding my responsibilities on the DM&E team, requiring careful time management and excellent communication• Built a comprehensive internal revenue and reservation reporting system within Tableau for a data mining and visualization project for the Honeymoons segment• Assisted with on-site event logistics for the filming of the second Freeform Holiday Magic Special• Managed the inventory, shipping, and delivery of gifts and promotional materials
  • Disney Meetings & Events
    Marketing Strategy Professional Intern
    Disney Meetings & Events Jan 2018 - Jan 2019
    Us
    • Managed the website reporting dashboard and presented data analyses of KPI’s in a monthly infographic • Created templates and designed presentations in PowerPoint and Keynote for executive leadership• Established a bi-weekly intraoffice marketing newsletter, improving communication between teams• Authored blog posts with targeted messaging tactics to increase brand awareness and generate leads • Curated and implemented new website content and designed digital collateral to support our sales team• Collaborated intensively with internal and external partners to successfully launch a rebrand campaign• Pioneered the creative strategy and execution of new tactics and launched our new Instagram account• Wrote weekly editorial calendars utilizing InDesign, presented content at strategy meetings, and monitored community messaging and content series performance—exceeding all fiscal year goals in 2018• Organized and directed photoshoots and videography to capture assets for ad campaigns and social media content, including partnering with both internal and external vendors• Provided additional marketing project support for Disney’s Fairy Tale Weddings & Honeymoons
  • Lake Ems
    Patient Financial Services Representative
    Lake Ems Dec 2017 - Jan 2018
    Clermont, Fl, Us
    • Handled sensitive financial information in a high stress context, quickly and accurately filing and submitting ambulance patient billing invoices • Speedily gained proficiency in multiple systems and software to access medical and insurance information to support the complex, interdependent needs of each member of the Finance department• Provided quality customer service via inbound call center by resolving patients’ billing concerns
  • American Marketing Association At Ucf
    Head Of Finance
    American Marketing Association At Ucf Sep 2016 - Jul 2017
    Orlando, Fl
    • Founding Executive Board Member of UCF Chapter• Responsible for budgeting, event planning, evaluating the financial feasibility of projects, and accurate record keeping
  • Smg |  Worldwide Entertainment & Convention Venue Management
    Marketing Intern
    Smg | Worldwide Entertainment & Convention Venue Management Dec 2016 - Apr 2017
    West Conshohocken, Pa, Us
    • Explored many facets of Events Marketing, focusing on the promotion of OHP’s multiple venue offerings to prospective clients• Contributed to social media management and content creation, in addition to writing copy for the website, event descriptions, email campaigns, monthly newsletters, and press releases• Conducted research and compiled the data in Excel to complete a competitive environment analysis, identifying pricing trends and consumer preferences by comparing local Orlando venues• Created promotional materials and graphics in Adobe Photoshop and Microsoft Publisher• Developed a well-organized and accessible digital photograph catalogue, which benefited every department in the organization by expediting the search for and use of all photos from past events• Collaborated with other departments and external partners to complete projects as a team

Hannah Root Skills

Customer Satisfaction Debit Cards Cash Financial Transactions Returns Public Speaking Leadership Team Management Social Media Marketing Data Analysis Strategic Planning Problem Solving Communication Time Management Teamwork Microsoft Excel Microsoft Office Marketing Strategy Branding

Hannah Root Education Details

  • University College Dublin
    University College Dublin
    Social Data Analytics
  • University Of Central Florida
    University Of Central Florida
    Marketing
  • Valencia College
    Valencia College
    Business Marketing Management Transfer Plan

Frequently Asked Questions about Hannah Root

What company does Hannah Root work for?

Hannah Root works for The Walt Disney Company

What is Hannah Root's role at the current company?

Hannah Root's current role is Senior Analyst, Audience Analytics and Insights.

What schools did Hannah Root attend?

Hannah Root attended University College Dublin, University Of Central Florida, Valencia College.

What skills is Hannah Root known for?

Hannah Root has skills like Customer Satisfaction, Debit Cards, Cash, Financial Transactions, Returns, Public Speaking, Leadership, Team Management, Social Media Marketing, Data Analysis, Strategic Planning, Problem Solving.

Who are Hannah Root's colleagues?

Hannah Root's colleagues are Gonz Guerrero, Grace Gerzabek, Alina Toh, Bill Breeding, Christian Dobladillo, Luis Alas, Louis Coppard.

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