S3 is a full-service PR & marketing agency that thrives on collaboration, innovation, and creativity. With a commitment to transparency and compassion, we specialize in managing small business communications and designing strategic marketing plans.We are dedicated to bolstering company reputation, branding, and community connection through a range of services, including public relations, social media content creation, copywriting, media relations, promotional programs, event planning, brand representation, and more.No matter what your needs may be, we are ready to help you achieve your goals Elevate your brand and make meaningful connections with your community with S3!

Board of Directors - Secretary: 2023Member: 2022

Internal and External CommunicationsWebsite and Digital Media RefreshMedia RelationsContent Development and Asset Management Social Media Management Crisis Communication Management

Develop a comprehensive plan for building a structured communications system, including planning, dates, approvals, social calendars, and sponsorships.Create a detailed calendar outlining prioritized campaigns, planning dates, content development timelines, approval processes, launch dates, follow-up activities, and recaps.Evaluate and optimize the use of existing communication tools and platforms.PR & Media Relations: Develop and execute a strategic public relations plan aligned with our organization's objectives.Craft press releases, media advisories, and other communication materials as necessary.Establish and maintain relationships with relevant media outlets, journalists, and influencers.Coordinate media interviews, features, and opportunities for organizational representatives.Monitor media coverage and provide regular reports on PR efforts and outcomes.Create a media outreach strategy to increase positive coverage and visibility.Pitch story ideas, news, and events to secure media placements across various platforms.Assist in crisis communication and management, if necessary.Track and analyze media coverage, impressions, and engagement metrics.Social MediaCreate and implement social media strategies and campaigns.Manage and curate content for various social media platforms.Monitor social media channels, engage with followers, and respond to inquiries/comments.Identify and leverage "In the Wild" opportunities to engage audiences with WA Maritime Blue's activities.Assist in promoting equity focused initiatives such as internship programs and spring break activities for youth.

Lead the development and execution of targeted PR and marketing campaigns to bolster brand recognition and reputation.Craft compelling narratives and a strong brand identity.Executing PR and marketing strategies tailored to reach consumers and local partners alike.

Elevating Gunderson's brand identity, company voice and online presence through a website refresh and a new social media campaign.

Email Marketing: Lead the development and execution of targeted email marketing campaigns. This includes crafting emails, managing email lists, and analyzing campaign performance to continually improve results.Digital Integrity Management: Monitoring and maintaining data across various marketing tools and interfaces.Analytics and Reporting: Utilize analytics tools to track the performance of digital marketing efforts, providing insights and recommendations to optimize strategies.Collaboration: Collaborate with product managers, sales teams, and key stakeholders to align marketing efforts with business objectives.

Evaluate and reassess digital marketing strategies. Roll out new branding and infuse the digital presence with an elevated brand image.

Spearhead the development and execution of targeted PR and marketing campaigns, resulting in significant growth in brand awareness and reputation within the maritime industry.Craft compelling narratives and establish a robust brand identity for Nichols Brothers Boat Builders, positioning them as a trusted and innovative leader.Develop and implement comprehensive PR and marketing strategies tailored specifically for maritime-focused companies, driving increased visibility and fostering business growth.Manage media relations, content marketing, social media channels, and web design to cater to the unique community of the maritime sector.Utilize a data-driven approach and industry best practices to maximize the effectiveness of PR and marketing efforts, ensuring alignment with business objectives and capturing the attention of maritime audiences.

Lead the development and execution of targeted PR and marketing campaigns to bolster brand recognition and reputation within the maritime industry.Craft compelling narratives and a strong brand identity for Everett Ship Repair, positioning them as a reputable and forward-thinking leader in the maritime sector.Devise and implement PR and marketing strategies tailored to meet the unique needs of maritime-focused companies, generating increased visibility.Cultivate strong media relations to ensure coverage and support from local, national and industry publications. Establish content marketing, manage social media channels, and carry out website updates.Optimize PR and marketing efforts, aligning them effectively with business objectives and captivating maritime audiences.

Lead a comprehensive rebranding initiative, encompassing brand identity, messaging, and visual aesthetics.Collaborate with internal teams and create a captivating and modern logo that aligns with the brand's vision and target audience.Develop and launch a new website that showcases the brand's offerings, drives user engagement, and facilitates seamless customer experiences.Develop and execute a social media strategy to increase brand visibility, engagement, and followership across various platforms.Create a compelling and engaging content calendar for social media channels to resonate with the target audience and promote brand awareness.Implement digital marketing campaigns to drive website traffic, lead generation, and conversion rates.Analyze website analytics and social media metrics to measure campaign performance, identify trends, and make data-driven decisions to optimize marketing efforts.Collaborate with web developers and designers to ensure the website is user-friendly, visually appealing, and optimized for mobile devices.Engage in A/B testing and user experience (UX) research to continuously improve the website's functionality and user journey.

Develop and execute content strategies for diverse industriesEdit and proofread various types of content, including articles, social media posts, and marketing materials, ensuring accuracy, clarity, and consistency in tone and styleConduct research on target audiences and industry trends to create compelling and relevant copy Collaborate with cross-functional teams to deliver high-quality content that meets business goals and brand guidelinesDesign and produce engaging visual content, such as infographics and quote cards, to supplement written content and enhance user experienceGenerate ideas for content based on company insights & industry trends

• Collaborate with Strategic Partnerships teammates to plan brand outreach and partnership expansion• Assess and report PR, communications and social media performance of campaigns, projects, events, and brand partnerships • Develop communications plan for partnership retention and growth • Create case studies for partnership campaigns • Copywriting and editing of digital content • Bolster brand via social media and through personal and professional media contacts • Recognize opportunities for company advancement in all areas of Shark Group • Work cross-departmentally on ideas for growth strategy • Research and curate dossiers on public figures, philanthropic ambassadors, events, and various subjects • Participate in planning and management of divisional projects such as Black Entrepreneurs Day

Providing strategic planning, PR and marketing for the 10th Annual Classic Workboat and Maritime Show.Developed and implemented a comprehensive strategic plan to ensure the event's objectives were met and target audience reached.Built and maintained strong relationships with key stakeholders, sponsors, and partners to generate excitement and maximize event promotion.Crafted compelling press releases and other PR materials to attract media attention and secure coverage.Managed social media platforms, creating engaging content, monitoring conversations, and responding to inquiries to drive audience engagement and brand awareness.Acted as the primary point of contact for media inquiries, organizing press, media briefings, and interviews to secure media coverage.Planned and executed targeted email marketing campaigns to drive event attendance and optimize audience engagement.Developed impactful marketing collateral, promotional materials, and advertisements that effectively conveyed the event's value to attendees.Monitored marketing metrics and analyzed campaign performance to optimize strategies and maximize event impact.Secured and organized day-of coordinators and vendors to ensure seamless event execution.

Specialize in crafting compelling narratives and building strong brand recognition Develop comprehensive PR and marketing strategies to help Drake Medical increase their visibility, enhance their reputation, and drive growthProvide a full suite of services, including media relations, content marketing, social media management, and web design, to meet Drake's diverse needsWorked with Drake Medical to develop and execute successful PR and marketing campaigns, resulting in increased brand awareness, reputation, and revenueUtilize a data-driven approach and industry best practices to ensure that Drake's PR and marketing efforts are effective and align with their business goals

• Actively execute a strategic growth plan for maritime health and risk management • Recognize and pursue opportunities for cross-selling and market footprint expansion.• Write, edit and distribute content including but not limited to press releases, event announcements, social media posts, internal communications• Survey internal constituents to ensure deliverability of custom health and risk management programs. • Assess progress on sales and marketing goals relative to new and existing business.• Highlight opportunities for improvement including but not limited to sales and growth strategy, partner satisfaction and community responsibility. • Publicly represent DHMD through local and national networking organizations and events. • Implement programs to further employee awareness of DHMD business strategies and operational functionalities.• Serve as EDI Committee Chairperson; cultivating a working environment where all individuals regardless of race, ethnicity, gender, gender identity or expression, sexual orientation, ability or military status feel safe, included and able to bring their full selves to work each day.

• Identify opportunities to propose core products and services that enhance the health and safety of client workforces• Consistently cultivate positive interpersonal relationships with colleagues to create team synergy and promote a healthy work environment• Maintain inter-departmental continuity by recognizing and creating in internal project initiatives • Identify opportunities for organizational improvement• Create clear and concise presentations to deliver customized solutions based on client’s needs• Deliver outstanding customer service resulting in client satisfaction and repeat client business • Coordinate, inform and support RMI teammates through new client implementation and beyond• Negotiate fees, terms and pricing structures for desired products and services• Perform cost-benefit analysis to meet potential and current customer needs • Conduct client reviews based on agreed upon KPIs that display RMI product and service benefits while recognizing opportunities for improvement

Internal:• Manage communications for a 3,000+ member company with an emphasis on transparency, education and compassion• Consult with the C-Suite to effectively communicate key business updates through a series of channels in order to reach all employees• Design and implement a strategic communication plan inclusive of employee recognition, company success, branding, and community enrichment• Recognize opportunities for cross-functional, inter-departmental collaboration and team recognition• Compassionate delivery of sensitive executive messages • Build internal and external programs, campaigns, and events designed to promote engagement and enhance culture•Host workshops that offer teammates the opportunity to contribute their ideas to enhance the employee experience to further key business strategies• Create content for digital assets including trade publications, social media, email, website and blog• Produce captivating employee-centric internal newsletters • Monitor trends and best practices pertaining to employee engagement and retention • Work with departmental leads to develop and manage budgets for employee engagement programsExternal:• Serve as Bartell's spokesperson and brand ambassador• Develop and maintain lasting relationships with media and community partners• Design, implement and manage crisis communication strategy• Seek out earned coverage opportunities to share core business updates• Manage all promotional programs for new products and initiatives• Seek out, develop and maintain ambassador relationships including, but not limited to, product promotion, philanthropic programs and seasonal brand roll-outs• Craft press releases and editorials for local and national publications• Explore, develop and maintain relationships with local organizations to build strategic partnerships within the community• Facilitate negotiations for proposed media campaigns including budget• Manage seasonal PR programs to gain earned coverage

Recruit professionals with breadth and depth of experience in all aspects of accounting and finance for permanent placement in the Greater Seattle area. • Build relationships with hiring managers, identify staffing needs and enable effective candidate placements • Develop new client accounts through introductory phone calls, email correspondence and in-person meetings, educating the client on available services and effective staffing solutions• Provide strategic staffing advice to clients on status of job market, relevant skill sets and current market compensation• Perform full-cycle recruitment of candidates including phone screens, in-person interviews, video interviews, skill evaluations, reference calls, and resume and interview coaching• Source candidates through utilization of job boards (Indeed, CareerBuilder, LinkedIn, Monster), composing and posting legally compliant job descriptions, networking events and referrals, efficiently recruiting well-qualified applicants• Deliver outstanding customer service to both clients and candidates, resulting in repeat client business and candidate referrals• Negotiate fees, terms and pricing structures with clientsNominated for Rookie of the Year 2017

As the Business Relations Manager for QPS Employment Group, I am responsible for growing and maintaining relationships between our clients as well as our employees. My main focus is keeping lines of communication open between our sales team, our service team, our associate employees and our clients to ensure the highest level of service is being delivered and that no issue goes unaddressed. Fully understanding and anticipating our client’s needs is imperative to over-delivering on every level. I focus on client retention through problem solving, creative thinking and conflict resolution. I work to identify our client’s needs while creating positive environments to develop relationships.I gather information from clients to implement strategic plans to enhance profit and productivity. I also council them regards to their culture, operations, training and development. In order to recognize opportunities for growth, I constantly monitor client and public relations.I’ve organized and facilitated large-scale seminars on industry, culture and better communication practices for our clients and teammates.

Director of Marketing and Community for 105.9 The Hog, WWHG and The Big AM 1380, WBEL (formerly ESPN 1380 AM) in Janesville, WI.As the Director of Marketing and Events (promoted from the position of Promotions Director) I was responsible for all client campaign development on-air, online and on location. I enjoyed organizing, planning and implementing all of the elements of client campaigns. I personally saw each and every step of the client development process through. Management of client accounts, brand development, client education, campaign creation, and execution including daypart sponsorship, social media promotion, commercial branding and copywriting. As the Director of Marketing and Events, I successfully maintained a positive public image for the brands of the stations. Annually, I would manage 100+ events. On average, many of the station events hosted more than 400 attendees. I have a passion for connecting people through multiple platforms with an emphasis on interpersonal communication, strategic event planning and creative content delivery. Over the years, I fostered many wonderful relationships with clients and fanbases. I am especially proud of the internship program I created. To this day, I enjoy maintaining close relationships with former interns as they grow personally and professionally. In addition to my role as Director of Marketing and Community, I hosted an on-air show on 105.9 The Hog.

As a part of the programming team, my responsibilities entailed technical and logistical operations crucial to the execution of live broadcasts. Being involved with our clients' marketing campaigns and promotional events is where I found my passion for event planning. I earned the opportunity to promote our growing stations, carry out events for our clients while networking with potential clients, other media and fans.