⬝ Crafted a creative strategy that aligned with the destination's brand, resulting in a cohesive andrecognizable visual identity across various advertising channels.⬝ Formulated and executed comprehensive digital and print advertising campaigns, leveraging a mix of email marketing, SEM, OOH, and strategic media buys to reach target audiences effectively.⬝ Boosted website traffic by 344.2% YoY and conversion rates by 118.9% over the past 6 months.⬝ Utilized design expertise to create visually appealing promotional materials, brochures, and onlinecontent, contributing to an attractive brand image.⬝ Orchestrated visually captivating photo and video shoots, showcasing Eatonton's unique attractions and experiences, resulting in a visually cohesive and appealing brand image.⬝ Maintained brand consistency across all printed materials, reinforcing the destination's identity andfacilitating cohesive storytelling in marketing campaigns.⬝ Regularly generated and presented detailed reports on key performance metrics, including visitation data and marketing campaign effectiveness.⬝ Utilized data-driven insights to personalize promotional efforts, resulting in increased resonance with target audiences and a boost in overall visitor engagement.

· Handled strategic planning, content strategy and execution of social media posts across Instagram, Tik Tok, and Facebook.· Grew social media platforms to include Tik Tok which generated 2,920,951 impressions and 64,600 engagements.· Developed and managed, from creation, an Influencer Management program to generate revenue· Independently produced all short-form video content for ShuBee’s social media channels.· Expanded social media impressions, engagement, and followings by 1,221.6%, 1.3%, and 128.5% YoY· Developed and implemented social media strategies across paid and organic for ShuBee’s video platforms (Instagram Reels, Tik Tok).

· Executed a marketing campaign to grow catering pick-up and outside sales.· Measured growth and viability of campaign with key performance indicators and metrics.· Created catering reward programs to engage various target segments of the market.· Planned and executed fundraising campaigns to drive catering sales.· Managed Google Ads to increase traffic to catering website.· Directed sales growth opportunities in restaurant and through outside catering opportunities. · Implemented marketing campaigns to target business opportunities and partnerships within the community. · Coordinated and promoted marketing and community events.

-Coordinated schedule for 20 team members to strengthen the shift and to maximize staff-Coached new team members to ensure policies and procedures were being followed-Retained customer satisfaction and loyalty by addressing questions and concerns-Analyzed sales and labor reports to increase productivity

-Assisted supervisors in shift management and organization-Assisted supervisors with cash handling and other financial obligations-Ensured each guest had a quality and outstanding experience

-Created and curated content for various social media platforms-Managed marketing for the company to increase profits and break-even within 3 months-Corresponded with organizations throughout the company to boost attendance