Hi there! I'm Hannah, a dedicated Marketing and Communication professional with a strong track record of success in the education, recruitment, and hospitality sectors. With over 5 years of combined experience, I've honed my skills in crafting compelling content, implementing effective marketing strategies, and driving brand visibility across various channels. In my current and previous roles, I've tackled various challenges and achieved notable successes:▪️ Spearheaded marketing campaigns that not only met but exceeded sales targets by 25%, demonstrating my ability to drive results and deliver on objectives.▪️ Amplified social media engagement by over 300%, showcasing my knack for creating compelling content and fostering meaningful interactions with the audience.▪️ Led a cross-functional content team to grow weekly web traffic from 50k to 350k site visits within a single year, highlighting my leadership skills and strategic approach to content marketing.▪️ Provided one-on-one consultations for customers, resulting in a remarkable increase in customer acquisition by 72%, underscoring my commitment to delivering exceptional service and driving business growth.I've always been drawn to the dynamic and ever-evolving world of marketing because it allows me to blend my creativity with analytical thinking to make a tangible impact. From crafting captivating campaigns to analyzing data-driven insights, I find fulfillment in the challenge of solving complex marketing puzzles and driving meaningful results. 𝐂𝐨𝐫𝐞 𝐂𝐨𝐦𝐩𝐞𝐭𝐞𝐧𝐜𝐢𝐞𝐬:Strategic Marketing Planning | Communication Skills | Project Management | Social Media Management | Social Media Marketing | Email Marketing | Data Analysis | Content Creation | SEO | CRM Management | Market Research | Graphic Design | Administration | Marketing Communications | Fluent in English, Vietnamese, Intermediate in Chinese𝐓𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐒𝐤𝐢𝐥𝐥𝐬 & 𝐓𝐨𝐨𝐥𝐬: Microsoft Office (Word, Excel, PowerPoint, Outlook, Teams) | Adobe Suite (Photoshop, Illustrator, InDesign) | Final Cut Pro | Canva | SEO (Ahrefs, Google Analytics, Google Search Console) | Google Workspace (Docs, Sheets, Slides, Forms) | WordPress | CRM (Zoho, Mailchimp, customer.io) | Facebook | Instagram | LinkedIn | YouTube | HootsuiteLet's connect and explore how we can collaborate to drive meaningful results. Feel free to reach out via LinkedIn or email at hannah.th.vu@gmail.com.
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Marketing CoordinatorRmit University Oct 2023 - Dec 2023Vancouver, British Columbia, Canada -
Content ManagerGlints May 2022 - Jul 2023Hanoi▪️ Managed a cross-functional team to create high-quality customer-focused marketing materials, newsletters, and social media content, maintaining consistency and quality across digital channels.▪️ Implemented customer-centric digital strategies informed by user research, resulting in a notable 21% monthly increase in web traffic and enhanced customer engagement.▪️ Conducted comprehensive content audits, maintaining accuracy and relevance while aligning with audience needs and company goals.▪️ Spearheaded initiatives that propelled Glints from the #3 to the #1 position in search engine rankings within one year, contributing significantly to the company's growth and presence in the market. -
Marketing & Sales CoordinatorPuluong Glamping Oct 2019 - Jan 2022Hanoi▪️ Increased sales by 20% within the first month by actively enhancing customer relationships and establishing strategic partnerships with agencies and tour operators. ▪️ Personalized guest experiences through a deep understanding of individual travel needs, resulting in tailored recommendations and upselling opportunities.▪️ Implemented A/B testing methodologies for online ad creatives, optimizing campaign performance and achieving a 17% improvement in click-through rates compared to prior initiatives.▪️ Maintained a consistent track record of delivering prompt, courteous, and accurate assistance to customers for the company, leading to a 92% customer satisfaction rating online.
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Marketing & Content OfficerRmit University May 2019 - Oct 2021Hanoi▪️ Played a key role in expanding customer acquisition by 72% through delivering personalized consultations to high school students, young professionals, and parents.▪️ Designed and implemented a new customer segmentation strategy, resulting in a 74% surge in lead generation and a 101% YOY growth in customer traffic despite negative impacts of COVID.▪️ Developed and executed a bilingual content strategy (Vietnamese & English) across various marketing channels, leveraging diverse formats (social ads, landing pages, multimedia, etc.) and tools (e.g., Adobe Creative Suite, Canva).▪️ Enhanced social media engagement by 20% through refined campaign strategies and collaborations with macro and micro influencers, informed by data analytics for targeted content creation, audience segmentation, and optimal posting times.
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Marketing ConsultantOolu Insure May 2018 - Oct 2018Nottingham, United Kingdom▪️ Engaged as a Marketing Consultant Contractor as part of the Master’s requirements at Nottingham Trent University.▪️ Conducted comprehensive research and analysis of various industries, markets, demographics, and trends.▪️ Developed and recommended specific marketing approaches tailored to the client's needs and objectives.▪️ Consultations and recommendations led to a projected 30% increase in revenue, demonstrating the effectiveness of the proposed strategies in achieving business goals. -
Communication InternCepew Vietnam Feb 2017 - Jun 2017Hanoi, Hanoi, Vietnam▪️ Collaborated with team members to define project goals, objectives, and timelines, ensuring alignment with the NGO's priorities.▪️ Strategically crafted content to maximize visibility and engage the target audience, driving increased online engagement and brand recognition.▪️ Supported event planning and coordination efforts, ensuring the successful execution of initiatives that aligned with the organization's mission.▪️ Assisted in building and maintaining positive relationships with media outlets, journalists, and stakeholders.▪️ Created professional media kits and press releases to facilitate media relations activities. -
Marketing & Pr InternVntrip Ota Nov 2016 - Dec 2016Hanoi, Vietnam▪️ Assisted in media relations activities, proactively building and nurturing relationships with journalists and media outlets to maximize coverage for VNTRIP OTA's initiatives and campaigns.▪️ Produced media clippings and comprehensive reports for the national tourism campaign #WhyVietnam, providing valuable insights for campaign evaluation and improvement.▪️ Managed and coordinated a team of over 50 volunteers to support the #WhyVietnam campaign, establishing effective preparation and communication to successfully execute the campaign's goals.▪️ Supported logistical aspects of activity planning to ensure the seamless implementation of PR initiatives.▪️ Conducted accurate translations of all promotional materials, seamlessly bridging the gap between Vietnamese and English, enhancing accessibility for a wider audience.
Hannah V. Education Details
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Digital Marketing -
3.83/4.0
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Chinese - English
Frequently Asked Questions about Hannah V.
What is Hannah V.'s role at the current company?
Hannah V.'s current role is Marketing Coordinator | Marketing Specialist | Social Media Management | Content Creation | SEO | Email Marketing | Project Management.
What schools did Hannah V. attend?
Hannah V. attended Jelly Academy, Nottingham Business School, Nottingham Trent University, Rmit University, Hanoi-Amsterdam High School For The Gifted.
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