Marketing Content Manager
CurrentWebsite Development & Management: Collaborated with an external agency to lead the design and development of a new company website. Oversaw the creation and curation of engaging content while ensuring all issues were promptly addressed. Developed and implemented KPIs and tracking metrics to monitor website performance and user engagement.Social Media Management: Strategically manage and create all content for the company’s B2B social media platforms, including LinkedIn and Twitter… Show more Website Development & Management: Collaborated with an external agency to lead the design and development of a new company website. Oversaw the creation and curation of engaging content while ensuring all issues were promptly addressed. Developed and implemented KPIs and tracking metrics to monitor website performance and user engagement.Social Media Management: Strategically manage and create all content for the company’s B2B social media platforms, including LinkedIn and Twitter. Develop and execute monthly campaigns to drive business growth and enhance brand visibility.Content Creation: Publish blogs and news stories for the company website, aligning content with business goals and industry trends.Email Marketing: Write monthly newsletters to our email subscribers, ensuring content is relevant, engaging, and aligned with our brand messaging.Brand Management: Oversee the company’s brand identity, including the creation of high-quality marketing materials such as brochures, event materials, and banners. Utilise Adobe Illustrator, InDesign, and Photoshop to produce visually compelling and on-brand documents. Show less