Hannah Garland Email & Phone Number

Portland, Me, Us

Client Revenue Retention: Champion client satisfaction and retention through strong relationship-building and effective marketing strategies aligned with client objectives.Client Strategy & Messaging: Collaborate with clients to develop tailored marketing strategies and messaging, while managing GMG's marketing strategy as a primary client.Marketing Standards and KPIs: Establish and uphold marketing standards and KPIs to measure success and optimize efficiency in all marketing efforts.Subject Matter Expertise: Leverage extensive healthcare knowledge in dermatology, plastic surgery, aesthetics, and revenue cycle management, addressing unique marketing needs for both B2B and B2C clients.Competition Oversight: Stay abreast of industry trends and competitor strategies to ensure clients maintain a competitive advantage in both online and offline marketing.Marketing Team Management: Lead and mentor a diverse marketing team, fostering collaboration and effective communication while enforcing GMG's standards and processes.Client Vault Ownership: Maintain comprehensive insights into client information, marketing strategies, and history, ensuring alignment and continuity in client engagement.Practice Management: Develop and implement practice management strategies to enhance client outcomes and maximize marketing campaign effectiveness.Budgeting and Financial Management: Collaborate with project management and finance teams to set priorities, manage project budgets, and ensure timely delivery of marketing strategies.

Portland, Maine Metropolitan Area

- Oversight of the Client Services and Content Marketing Departments within Glacial- Development of training materials for new staff members- Process and protocol updates between departments- Tracking and reporting on company health to CEO, CFO and CTO- Oversight and management of marketing tools and reporting- Optimization of new product launch

Portland, Maine Area

Responsibilities: -Tasks as a Senior Digital Marketing Consultant -Managed 8 employees, PTO requests, quarterly and annual reviews, provided disciplinary action -Lead trade show representative and Sales Manager for sister brand -Travel increased to 20% of the time to trade shows, in person client meetings, sales meetings -Manage and report on KPI's for 60 clients marketing plans and budgets -Project management of client and agency website development -Strategic development of the company with CTO, CFO and CEO -Developed a sales training plan for the Client Services team including a call schedule for client outreach, sales goals and overall optimized workflow within the department -Assisted with organizing other departments, developed a training plan for new team members, and improve work flow Successes: -Developed 8 individuals into Digital Marketing Consultants -Monthly retainers increased by 44% YOY comparing Q1 2018 to Q1 2017 -Increased one time sales by 25% YOY comparing Q1 2018 to Q1 2017

Westbrook, Me

-Assist clients with internet marketing and traditional marketing strategies that would be beneficial to the growth of their business-Assist clients with changes to their website and use the ticket system to submit jobs to the editing team-Write SEO ready content when necessary-Upsell existing clients add ons to their website and internet marketing services-Check in regularly with existing client base and log calls into the CRM system-CMS (website content management system) trainings with clients-Follow up with clients on projects in the works-Use project management systems to log all actions-Develop proposals and follow up on new sales opportunities-Setting up continuous training for the department-Included in the interview, decision and training process of new Internet Marketing Specialists-Point person for several company partnerships-Assigning/reassigning clients-Setting up webinars and email blasts-Streamlining office processes when needed

- Develops and implements internet marketing strategies- Creates SEO strategies to help improve clients' search engine results- Manages and implements online lead generation campaigns- Continually educates clients on best practices and market trends to improve online presence- Helps to build, maintain, and improve professional websites- Manages client relationships with Glacial Multimedia

-Built a brand & following-Help others reach their health and fitness goals-Run online health and wellness groups-Assist with training of new coaches

Portland, Maine Area