Hannah K. Email & Phone Number

Leading influencer marketing campaigns in the gaming and tech space, driving brand growth through strategic partnerships and data-driven decision-making• Strategic Leadership and Client Partnership • Talent Strategy and Relationship Management• Cross-Departmental Collaboration • Campaign Planning and Execution • Reporting and Data Analysis • Business development and Creative Strategy • Leadership and Education

Affiliated streamer specialising in community engagement and gaming content creation, consistently growing and nurturing a dedicated audience while managing all aspects of live broadcasting.• Community Building and Engagement - Built and nurtured an engaged community of 7K+ people by streaming a diverse range of gaming content, fostering an interactive environment through live chat, and encouraging viewer participation. Consistently engage with viewers to build loyalty and maintain active community relationships• Live Content Production and Management - Schedule, broadcast, and produce live content multiple times per week, ensuring consistency and high-quality streams that align with audience interests. Leverage insights from first and third-party analytics tools to refine content strategy and optimise viewer retention and engagement• Technical Expertise - Manage all technical aspects of livestreaming including: software/hardware optimisation, overlay design, and troubleshooting, to ensure seamless broadcasts. Stay current on the latest streaming technologies and trends to enhance the viewing experience• Sponsorship and Collaboration - Partnered with AMD for sponsored content, aligning campaigns with audience preferences and ensuring authenticity in brand partnerships. Successfully integrated sponsorships into livestreams while maintaining high engagement and trust with the community • Data-Driven Content Strategy - Utilise Twitch analytics and other insight tools to monitor performance, track viewer behaviour, and adjust content strategies based on data-driven insights. Continuously optimise streams to improve reach, engagement, and viewer satisfaction

Creating and producing engaging video content for the gaming and entertainment community, driving channel growth and audience engagement.• Full-Cycle Video Production - End-to-end video production of high-quality video content; including scripting, conceptualising, filming, and editing - with a strong focus on gaming and entertainment topics• Content Strategy and Optimisation - Regularly analyse performance metrics using YouTube analytics and other insight tools to refine content strategies. Continuously optimise videos for maximum reach, engagement, and audience growth• Technical expertise - Proficient in using Davinci Resolve for advanced video editing, colour grading, and post-production effects. Ensuring a consistent visual aesthetic• Channel Growth and Community Engagement - Successfully grew and maintained a dedicated community by regularly engaging with viewers through comments, social media, and live interactions. Implemented strategies that increased subscriber count and improved overall channel performance

Led community-building initiatives and drove business growth at a leading gaming arena, creating impactful events, partnerships, and customer engagement strategies.• Community Growth and Engagement - Successfully built a vibrant gaming community from the group up through strategic social media engagement, exceptional customer service, and tailored community outreach efforts. Focused on fostering a welcoming environment for gamers of all levels; driving repeat visits and word-of-mouth growth• Community Metrics and Business Insights - Monitored key community engagement metrics and provided actionable insights to guide business strategy and operational decisions. Used data-driven analysis to track community growth, retention, and member satisfaction; ensuring alignment with business goals• Event Planning and Local Partnerships - Collaborated with local businesses and community groups to plan and execute events, such as student nights and gaming tournaments; designed to increase foot traffic and grow the consumer base. Led the creation of engaging in-arena experiences that attracted new members and enhanced the overall community vibe• Member Conversion and Strategy - Analysed member conversion rates and developed strategies to improve onboarding processes and long-term engagement. Implemented targeted initiatives to increase membership sign-ups and drive sustained participation in arena events and activities

Led high-performing teams and drove key business initiatives at one of the leading gaming retail stores, delivering top regional results through strategic campaign execution, staff leadership, and customer engagement.• Team Leadership and Development - Managed, led, and coached a team of 10 permanent staff, scaling up to 20 during peak holiday seasons. Focused on building a high-performing, customer-focused team through hands-on training, mentorship, and continuous development initiatives• Strategic Campaign Management - Directed the execution of store campaigns, new product launches, and events; consistently meeting deadlines and ensuring successful implementation. Collaborated closely with corporate and regional teams to deliver high-impact promotions that drove foot traffic and in-store sales• Social Media and Customer Engagement - Spearheaded the store's social media efforts, driving online engagement and using targeted content to attract customers into the store. Developed and implemented social media strategies that aligned with broader marketing campaigns, increasing customer interaction and brand loyalty• KPI Optimisation and Innovation - Created and introduced new approaches to KPIs; such as implementing innovative sales strategies and optimising customer interaction language to improve overall store performance. Successfully adapted KPIs to reflect the evolving needs of the store and regional objectives• Key achievements - Contributed to our store becoming the top-performing location in the region for key campaigns; including the successful launch of Destiny 2 alongside it's Y1 pass, leading to exceptional attach rates. Continuously recognised for exceeding sales targets and delivering exceptional customer experiences