I was appointed as a Trustee for the fabulous registered charity - Kleefstra Syndrome UK - to help the charity reach more families impacted by Kleefstra Syndrome. With a small following across their social media channels, a simple website and an impending family conference as their existing engagement channels, I'm keen to help improve and seek out new ways to communicate with their families.Kleefstra syndrome (KS) is a rare genetic disorder characterised by intellectual disability, often accompanied by a spectrum of complex physical and clinical features. The Kleefstra syndrome community stretches right across the world and is growing. Kleefstra Syndrome UK exists to offer support, education and awareness of this rare condition. Over 700 families currently benefit from our community support network.I support the charity on a voluntary basis - giving my time at weekends and in the evenings to work alongside the other wonderful Trustees to help increase the reach and exposure of this fabulous supportive charity. Receiving no funding other than private donations and through fundraising efforts, if you'd like to know more, just head to www.kleefstrasyndrome.org .

The loss of my parents in such a short time, coupled with the exceptional end-of-life care they received, inspired me to find a way to 'give back.' When the opportunity arose, I was warmly welcomed as a volunteer at my local BHF store. I spent weekdays working in the retail shop, greeting customers, sorting donations, and preparing items for the shop floor.During my time there, I met some truly inspiring individuals and heard their stories about why they chose to dedicate their time to the voluntary sector. This experience led me to pursue a Trustee role with Kleefstra Syndrome UK, and it has reinforced the values and beliefs that I now strive to uphold each day.

CURRENT ROLE: I'm currently providing strategic marketing support to the amazing team at Caudwell Marine with the global launch of their hotly anticipated AX300 V6 diesel outboard. With big launch plans to include a newly defined and updated brand look and feel; a calendar of major global marine and boating events; vastly upgraded digital channels and some fabulous new premises, they're an amazing team who've been working tirelessly to develop and test a piece of marine engineering that is set to significantly change marine professionals' lives. Caudwell Marine's world-beating diesel outboard will offer improved performance, increased durability and a host of additional benefits to people whose lives revolve around time spent on the water.

Directed development and execution of a large-scale, national marketing strategy for a national network, leveraging an assortment of marketing avenues from digital and social media to TV and PR. Ownership of sales activities, implementing structured Hubspot CRM system plus a sales/marketing plan. Led efforts to improve key recruitment metrics resulting in significant increases in applications. Collaborated on business expansion, contributing to integration of newly acquired network. Strengthened operations and strategies, reversing revenue losses. Attracted, retained and coached team that effectively implemented strategic plans, fostering inter-departmental collaborations for collective initiatives that catalysed growth.Key accomplishments:• Positioned business in Top 100 listing by crafting entry submission for awards, securing Top 10 position for the first time.• Achieved 300% increase in web traffic and 350% boost in enquiries, contributing to 10% growth rate amidst global pandemics.• Delivered £125k sales in first 3 months with newly implemented sales and marketing plan, surpassed 2022's target by £100k, and including £1.4m resale in 2023.• Shaped innovative website creative, refined ATS, and deployed effective tools which elevated metrics, securing record submissions in challenging recruitment phases.• Prioritised Data-driven activities utilising concrete digital data, fuelling business enhancements through fervent marketing focus on recruitment and surpassing lead generation goals.• Championed Strategic Digital Focus and guided digital plan, including website redevelopment, SEO, PPC, comprehensive social media engagement and campaigns, extensive advertising initiatives and real-time conversation opportunities to reach new target audiences.• Coordinated rebrand, addressed high-profile legal affairs with contract negotiations and court trial, and navigated challenges after leadership team shift.

Drove strategic marketing plan across multiple brands, formulating and executing extensive multi-channel strategies for both B2B and B2C businesses. Collaborated closely with the Managing Director to ensure brand consistency and franchise model adherence. Orchestrated all outbound new business owner recruitment marketing initiatives, including exhibitions, advertising, online directories, website management, and promotional literature. Led the digital aspect, holding full responsibility for eight consumer sites and four sales recruitment sites. Assumed leadership of newly acquired franchise network, setting growth projections, facilitating network plan, and delivering training for new business owners. Implemented dashboard reporting and generated reports demonstrating Marketing ROI for strategic evaluation.Key accomplishments:• Boosted annual sales by around 15% through effective coordination of marketing and sales initiatives.• Expanded business by nearly 40% in just under 12 months after acquiring new franchise network.• Pioneered development of two e-commerce sites from conception and design to build, test, and launch.• Transformed marketing team from reactive to proactive experts through periods of change, coaching, mentoring, and development.• Curated award submissions, compiled entries, delivered business presentations to judging panels and managed external agencies for various facets.• Assumed first line management and functioned as key team member reporting directly to the MD.• Earned recognition and achieved prestigious (EWIF) Franchisor Employee of Year award in 2014.

Headed strategic marketing planning for global glass manufacturing company, developing comprehensive marketing plans for various products. Managed internal communication, ensuring timely dissemination of new product information to sales staff. Led product management, defining route-to-market strategy, sector marketing, and action plans. Orchestrated numerous marketing campaigns, including trade advertising, trade exhibitions, public relations, direct mail, and quarterly newsletters.Key accomplishments:• Successfully coordinated major rebranding activity, overseeing the presentation of the new corporate identity to stakeholders and internal staff.• Managed annual customer events for top 100 customers with a budget of £60k p/a.• Assumed control and coordination of company exhibition participation, managing budget of £100k per annum.• Directed marketing activities leading to market expansion and improved brand awareness.

Glass manufacturer and distributor with production facility in Coventry.Responsibilities• Market Manager for Irish B2B operation responsible for creating and implementing the marketing plan, co-ordinating campaigns, advertising, direct mail, customer seminar events. • Product Manager for new product (a “self-cleaning” glass) – full new product launch, marketing communications campaigns, determine marketing strategy and implementation.• Deliver product training to new employees and new product information to key customers. ADDITIONAL• Provide marketing support for key business division including defining and implementing marketing actions, customer surveys, customer mailings, branch literature. • Responsible for marketing promotional activities for new business model in Birmingham – in-store signage, demos, promotional giveaways, monitoring of RoMI and daily metrics. • Responsible for monthly market reporting – collate and prepare metrics including pricing analysis, sales and competitive activity. Also responsible for preparation of 5-year plan – privy to confidential strategic information and involving liaison with senior management.

The former UK telecoms giant, based in Coventry.Responsibilities• Implement regional PR programmes in the UK. Raising business profile with local media.• Create press releases and liaise with local press/business editors. • Liaise with external PR agency (well-known company in London) for negative press.• Communicate with senior managers to identify possible regional PR opportunities.