Hannah Baxter Email and Phone Number

Consulting, copywriting, and content creation for a variety of brands in the fashion, beauty, cannabis, and lifestyle space. Bylines in Harper's Bazaar, Elle, The Cut, Allure, Architectural Digest, Glamour, Byrdie, Bustle, Mental, and more

• Managed all aspects of Coveteur beauty vertical, including top-line traffic and other business KPIs.• Edited and oversaw production of all beauty, health, and wellness content.• Managed a network of freelance writers across beauty, health, and wellness.• Wrote weekly features, service stories, and celebrity interviews, as well as ideated and packaged larger tentpoles and revenue-driving initiatives.• Attended deskside meetings and brand events as a representative of Coveteur.• Worked closely with sales and marketing teams on beauty campaign concepts and other brand building efforts tied to revenue and company growth. • Executed branded content for a myriad of beauty clients, including La Mer, Laura Mercier, NARS, T3, Sephora, and others.• Developed social and video franchises for beauty vertical, including Full Cov/erage and Sunday Spa, among others.•Conceived and executed high-profile beauty editorials, as well as other brand-building moments and initiatives.• Managed Coveteur beauty fellows, as well as mentored junior editors, writers, and production team. • Reported on growth, strategy, and beauty initiatives to the executive team.