Hannah Blass Email & Phone Number

Vancouver, Bc, Ca

Vancouver, British Columbia, Canada

As a boutique consulting firm, we offer personalized customer service and a tailored approach to each client's unique needs. Our core focus is on solving business problems through in-depth assessments & strategy development while leveraging our trusted partner network to support in sales, partnerships, marketing, human resources, and operations.

Vancouver, British Columbia, Canada

- Created 15-20 product marketing briefs each season (quarterly), leveraging business insights and strategic cross-functional partnerships to achieve alignment between product positioning and marketing objectives.- Created product marketing briefs for seasonal markdown periods, reducing problematic inventory levels by 22% YoY.- Supported the execution of a new brand architecture strategy that launched 4 new brands, directing product messaging decisions across packaging, copy, merchandising, and campaign.- Managed annual Orange Shirt Day activation from product development to launch, achieving 24-hour sell-through and $30,000 raised in proceeds each year while reducing liability in a discontinued fabric by 64%.- Established a new process for requesting and tracking 600+ product samples seasonally for marketing campaigns, now used as standard for other departments in the company.- Built and implemented a seasonal product naming process, creating all copy briefs, managing feedback and approvals, and partnering with the legal team on IP protection for 5-10 new fabric names and 500+ new styles per season.

Vancouver, British Columbia, Canada

- Leads operations and cross-functional integration of 28 employees on the e-commerce and central store merchandising teams, ensuring accuracy of product positioning in seasonal merchandising execution.- Built and implemented a new cross-functional tool for e-commerce feedback and requests, reducing email volume for e-commerce merchandising, catalogue, and digital marketing teams by 80% and improving priority management.- Created a brief template for store signage requests that improved strategic alignment between central store merchandising and marketing teams.- Owns seasonal styling briefs for e-commerce catalogue to ensure alignment with product intent and performs routine quality assurance of 1500+ styles published to the site per season.

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

- Supported market research and line development for the Wilfred brand, propelling it to be Aritzia’s #1 exclusive brand by sales contribution and outperforming style reorder KPI’s for 3 seasons in a row.- Managed a knitwear assortment initiative to reduce style redundancy and optimize retail prices that grew sales opportunity in the Sweater department by 35% YoY without increasing function count.- Trained 4 new hires in Centric PLM as a champion of data accuracy and efficiency in line plan management.

Calgary, Alberta, Canada

- Leveraged styling expertise and strong product knowledge to establish long-term relationships with clients at the highest volume Aritzia boutique in Calgary, surpassing seller targets with an average of $850+ sales per hour.- Hosted an unprecedented private styling workshop and shopping event for the staff of a local business, generating $7,000 in store sales and acquiring 5 new clients.- Provided feedback to management on customer preferences, market trends, and product assortment to inform business decisions and enhance the client experience.

Calgary, Canada

Vancouver, Canada

Calgary, Canada

Bachelor Of Arts - Ba, International Studies (Concentration In Security And Conflict)

Focused studies in international law, human rights, and international development.

Certificate, Retail Buying

Focus on the fundamental responsibilities of the buyer in retail organizations. Thorough understanding of forecasting, product.

Foreign Exchange