As a boutique consulting firm, we offer personalized customer service and a tailored approach to each client's unique needs. Our core focus is on solving business problems through in-depth assessments & strategy development while leveraging our trusted partner network to support in sales, partnerships, marketing, human resources, and operations.

- Created 15-20 product marketing briefs each season (quarterly), leveraging business insights and strategic cross-functional partnerships to achieve alignment between product positioning and marketing objectives.- Created product marketing briefs for seasonal markdown periods, reducing problematic inventory levels by 22% YoY.- Supported the execution of a new brand architecture strategy that launched 4 new brands, directing product messaging decisions across packaging, copy, merchandising, and campaign.- Managed annual Orange Shirt Day activation from product development to launch, achieving 24-hour sell-through and $30,000 raised in proceeds each year while reducing liability in a discontinued fabric by 64%.- Established a new process for requesting and tracking 600+ product samples seasonally for marketing campaigns, now used as standard for other departments in the company.- Built and implemented a seasonal product naming process, creating all copy briefs, managing feedback and approvals, and partnering with the legal team on IP protection for 5-10 new fabric names and 500+ new styles per season.

- Leads operations and cross-functional integration of 28 employees on the e-commerce and central store merchandising teams, ensuring accuracy of product positioning in seasonal merchandising execution.- Built and implemented a new cross-functional tool for e-commerce feedback and requests, reducing email volume for e-commerce merchandising, catalogue, and digital marketing teams by 80% and improving priority management.- Created a brief template for store signage requests that improved strategic alignment between central store merchandising and marketing teams.- Owns seasonal styling briefs for e-commerce catalogue to ensure alignment with product intent and performs routine quality assurance of 1500+ styles published to the site per season.

- Supported market research and line development for the Wilfred brand, propelling it to be Aritzia’s #1 exclusive brand by sales contribution and outperforming style reorder KPI’s for 3 seasons in a row.- Managed a knitwear assortment initiative to reduce style redundancy and optimize retail prices that grew sales opportunity in the Sweater department by 35% YoY without increasing function count.- Trained 4 new hires in Centric PLM as a champion of data accuracy and efficiency in line plan management.

- Leveraged styling expertise and strong product knowledge to establish long-term relationships with clients at the highest volume Aritzia boutique in Calgary, surpassing seller targets with an average of $850+ sales per hour.- Hosted an unprecedented private styling workshop and shopping event for the staff of a local business, generating $7,000 in store sales and acquiring 5 new clients.- Provided feedback to management on customer preferences, market trends, and product assortment to inform business decisions and enhance the client experience.