-Collaborate with executive team to formulate comprehensive talent strategies, leveraging insights from recruitment analytics and market trends.-Partner with department leaders and the analytics team to formulate and implement strategic staffing models, ensuring alignment with evolving hiring climates and organizational objectives.-Present regularly to executive audiences on the results of talent marketing efforts, providing actionable insights and recommendations for continuous improvement.-Innovate and expand the recruitment organization to meet the dynamic demands of a $5B rapidly growing national company, while concurrently optimizing operational efficiency and streamlining processes.-Provide leadership and development to a diverse team of 17 leaders and individual contributors, fostering growth and success in both remote and onsite environments.-Develop and monitor candidate personas, evolving and improving candidate communication for more impactful and cohesive representation.-Drive recruitment marketing initiatives, encompassing social media campaigns, video creation, and email touch points, to effectively attract and secure top-tier talent.

-Owned and championed ACA and subsidiary company brands, strategically deploying unique selling propositions across digital and traditional channels, including online lending platforms, website, social media, trade shows, SEM, and field collateral.-Applied market insights to create comprehensive omni-channel campaigns using landing pages, direct mail, sell sheets, presentations, and digital ads.-Worked across a highly matrixed environment to lead messaging and design teams in planning and executing digital product pilots and go-to-market launches.-Managed and developed a marketing team by overseeing workflows, productivity, quality, and skills enhancement.-Orchestrated internal and external events, including bi-annual planning sessions and trade shows, to drive engagement and support sales targets.

-Orchestrated daily operations to drive external marketing initiatives supporting sales teams and company growth strategies, while concurrently steering internal corporate communications, aimed at enhancing associate engagement, transparency, and trust.-Orchestrated multifaceted initiatives resulting in a 22% enhancement in engagement survey scores within the company's open communication category.-Pioneered the implementation of innovative communication channels, such as an intranet, department collaboration sites, and a corporate communication channel, fostering improved connectivity and information flow.-Drove a substantial 32% surge in lead generation by refining conference strategies and innovating new approaches to business development.-Distinguished as the company's subject matter expert at the parent company level, collaborating with leaders across the corporate family, and played a pivotal role in crafting compelling content, successfully uniting the companies, providing clear visibility into shared company strategy and operational initiatives while fostering cohesion across diverse entities.-Developed and curated voice personas for company, departments, and Senior Executives, proficiently crafting and designing communications to elevate engagement, awareness, and thought leadership.-Bolstered sales and business development efforts by creating impactful customer sell sheets, presentations, trade show collateral, and other strategic marketing tools.-Headed a dynamic event planning team, successfully executing 15 company events of varying scales annually.-Led the redesign and maintenance of the company website in collaboration with external agency partners, ensuring an effective online presence.

-Spearheaded market analysis initiatives across diverse industries, pinpointing untapped consumer needs and devising tailored marketing strategies to achieve business goals.-Orchestrated the end-to-end establishment of unique client brands, overseeing the creation of logos, messaging, websites, social media, and email templates.-Counseled executive leadership on strategic pathways, brand evolution, customer involvement, and audience expansion, driving the conception and execution of impactful campaigns for substantial customer/client growth.-Scrutinized customer touchpoints, instigating procedural enhancements to fortify brand resilience and elevate the overall customer experience.

-Pioneered and executed a brand uncovery involving comprehensive market research, strategy formulation, and creation of all brand assets to relaunch in a new market segment, -Engineered high-impact marketing campaigns, yielding 40k qualified leads per quarter and propelling YOY loan growth.-Orchestrated budgetary oversight for Business Development segments, optimizing resources across advertising, marketing, promotions, and member communication.-Led cross-functional teams to develop strategic messaging and change management plans for mergers/acquisitions and product launches.

Effectively managed the marketing and promotional programs at Marine Credit Union. Took steps to uncover and develop the position and image of the company to meet business objectives and lay ground work for future growth plans. About Marine Credit Union: MCU is built on the strong belief that members are more than a credit score, and they are committed to providing financial services to all members of the community – including those with past financial challenges. Marine Credit Union is a full-service, $480M in asset financial institution serving the Midwest region.

-Conducted in-depth research on client business models, industries, and customer demographics to strategically devise a dynamic blend of marketing tactics. -Orchestrated impactful campaigns spanning billboard, radio/streaming, TV, SEO, SEM, social media, direct mail, partnerships, and product placement, resulting in substantial sales and growth.-Steered all facets of project management, encompassing budget projection and allocation, creative ideation, message crafting, audience segmentation, testing protocols, and comprehensive analysis. -Exhibited adept oversight of a cross-functional team comprising on-site and contracted designers, developers, and creatives, ensuring deliverables consistently met the agency's quality benchmarks while aligning seamlessly with client strategies.About The BLÜ Group - BLÜ specializes and employs a wide range of disciplines that approach the marketing challenge from many different fronts. These include: Market Research, Brand Platforms, Marketing Strategies, Broadcast and Print Advertising, Graphic Design, Corporate Identity, Direct Marketing, Website Design, Media Planning and Buying, Search Engine Optimization (SEO), Content Management Systems (CMS), E-mail Marketing, and Social Media to name a few.

Worked closely with artists through various planning stages to plan and execute their events, ensuring maximum exposure and building community relationships to secure membership contributions. About The Pump House Regional Arts Center: Housed in a re-purposed municipal waterworks structure, the organization offers a wide range of visual and performing arts opportunities that utilize the venue’s theater, 3 art galleries, classroom, pottery studio, and meeting areas. The Pump House Regional Arts Center is home to award winning concerts, drama, exhibits, comedy, films, classes and more.