Hannah Vogel Email & Phone Number

United States

Kansas City, Missouri, United States

Kansas City, Missouri, United States

Overland Park, Ks

• Develop product and integrated marketing solutions to boost family engagement to existing and potential clients within the hospitality industry.• Manage top accounts for the agency, providing solutions to clients that are budget-friendly, increases customer loyalty, attracts new business and moves the brand forward.• Track, analyze, and report on key performance indicators and measurements of success for each client, including check size and occasion drivers. • Member of the new business team, responsible for targeting potential clients, creating briefs with a business case for approaching creatively.

Leawood, Kansas

Manage product lifecycle for Baby and Fashion categories and existing product, over 2,000 skus. Work closely with creative design throughout entire development process. Partner with marketing and sales teams to develop successful go-to-market plans, resulting in the most successful Fashion collection launch since Fashion category was established in 2012.Experienced YoY growth in both categories for past 2 years, meeting aggressive goals in both B2B and B2C channels. Created and lead Consumer Knowledge Initiative, implementing product testing across categories. Conducted extensive research and defined target consumer, ensuring her needs are met in all product attributes. Partner with product leaders to ensure be product meets necessary consumer-need criteria and develops strategy to grow knowledge base and competitive advantages across the company.

Leawood, Kansas

Built and manage Consumer Research Strategy, ensuring all DEMDACO product aligns to a target consumer, ultimately resulting In stronger, focused product with increased sell through at retail with consistent brand messaging. Lead communication of insights and formulate action plans with product leaders, leveraging primary research and macro trends. Oversee budget, timeline, in-house team and research consultants as well as personally execute Online Consumer Surveys through various platforms. Ensure delivery of ambitious sales and profit goals of Fashion product offering. Manage full Fashion product line of over 500 skus. Develop and lead marketing, merchandising, business initiatives, resulting in 5 consecutive years of double digit revenue growth and continuously exceeding margin goals in Fashion category. Initiated quarterly Fashion Business Review process, synthesizing and communicating complex data from many sources to evaluate product performance to identify growth opportunities. Focus on areas identified in these reviews resulted in greater customer retention & accrual of target customers, delivering excellence in key formats.Art direct product packaging, sales, retail tools to train sales force and meet merchandising objectives- stand out in competitive retail environment & drive sell through.Create and present compelling product launch presentations to large, cross-functional audiences. Lead sales training and executive investment presentations.

Leawood, Ks

-Work with artists, vendors and in house design team to develop product lines of jewelry/fashion accessories -Initiate consumer testing strategy -Monitor development information such as cost and competitive research to communicate to the company that our products are in line with the industry-Develop an understanding of Development Lead-times globally and use the knowledge to challenge vendors, working to reduce when possible-Maintain all development reporting requirements including line plan analysis, calendar actualization & development metrics. Use information to improve process for future seasons-Creative brainstorming and trend research to introduce compelling and profitable products that bring value to consumers-Analyze and communicate sales history reports and determine action items based off of findings-Quality assurance contact for Studio - research origin of quality issue, communicate with Studio team, Quality Assurance board and work with vendor to resolve issue. File quality claims and coordinate quality inspections at warehouse

Ba, Sociology, Business

Activities and Societies: Alpha Kappa Delta, Oxfam International, study abroad

French Language And Culture