I'm a marketing expert with experience across the board working in both products and services, client and agency side and for multinational corporations and SMEs. I have worked in many different business environments on projects with a variety of goals and in places reaching as far as Australia.My area of expertise is marketing strategy - helping individuals and companies create and sell products and services customers want. I help senior level executives and business leaders increase sales, profitability and overall business performance by working alongside them to create and sell products and services that customers want. By leading my clients through customer segmentation, value proposition design and full marketing strategy creation they gain clarity and understanding of the groups of people and organisations they intend to create value for. They can then assess and evaluate how aligned their offer is at delivering that value and test ideas before fully committing avoiding lengthy and costly projects that don't work. This process allows teams to use a shared language when discussing value creation and have more strategic conversations and it puts the focus back on customers and away from products and features.I work with individuals and organisations to grow sales and profits, provide confidence to stakeholders and pursue their objectives with confidence, structure and strategy.My clients...- are stuck where they are and want to move forwards- are lost and looking for direction- may have progressed well without a marketing strategy and now want to accelerate their growth with one- recognise their weaknesses and see strength in asking for help to develop these areas- value the growth, creativity and opportunity presented in looking through a different lens

In Professional Development was founded by individuals who are passionate about learning and development. Collaborating rich experience in academia and business, In Professional Development was created with the shared objective of challenging the traditional methods of learning, and enabling professionals everywhere to have access to inclusive and high-quality training.I deliver the Marketing day for the Directors Development Programme Accelerator and the Executive Mini MBA Accelerator.

My focus within gunnercooke is marketing strategy and marketing implementation specialising in customer segmentation, value proposition design, key messaging and positioning and targeting. I have experience both client side and agency side working across products and services in various industries and in locations including Sydney, London and Manchester.Gunnercooke Operating Partners is the consultancy and advisory arm of Gunnercooke LLP, one of the UK’s fastest growing law firms with 220+ Partners and winner of numerous accolades including Law Firm of the Year – large, 2019 and overall Business Culture Achievement Gold Award at the Business Culture Awards.For further information on our expertise and on the way that we work with clients, please visit: www.gunnercookeOP.com