Driving awareness and sales through developing and implementing effective search engine optimization (SEO) strategies. Responsible for SEO strategy formulation, implementation and measurement. Working on growth of the business’s site traffic and engagement and implementing appropriate strategies to support content, technical, and community building initiatives.Increasing web traffic and brand awareness through online marketing content. Formulating and executing organic marketing strategies, while organizing a master editorial calendar and strategy across various businesses and stakeholders.

Responsible for management of GB-locale for TransferWise - planning, commissioning and ensuring performance of SEO content that is relevant and engaging, and drive revenue. Achieved through daily tasks including, but not limited to keyword research, content optimisation, and conversion optimisation.

Customer relations specialist, with advanced product knowledge, and part-time member of SEO team. Worked closely with MasterCard team on the development and market expansion of the company's MasterCard product. Providing support to internal stakeholders regarding MasterCard product.

Managed strategic communications and project teams in support of overall business objectives, responding to shifting focuses yet retaining a focus on wider business priorities. Developed excellent communication skills, producing engaging communication materials for internal and external stakeholders. Responsible for digital and social content management and production, using Content Management Systems (CMS). Assisted Senior Management team, Public Relations and Marketing teams, to ensure the success of projects. Also, worked closely on employee engagement and training, in-line with wider change management in the transition to a merge with Wigan Council.

Supporting project in-line with government legislation changes and development of web-based solution for the Warrington Borough Council Special Educational Needs (SEND) offer. Responsible for data input and content management, as well as organizing events to promote the new initiative.

Responsible for the running of the LASSN media collective and management of the group’s social media platforms. Building relationships with other local charities and groups to raise awareness of refugee and asylum issues locally and nationally, and to set up collaborative events. Developed team-working skills, cross-group engagement experience and developed skills in editing, writing and content management.