I worked across all internal agency functions to spearhead the operational strategy for the business, drive efficiency & profitability across the board, and oversee all project management and campaign delivery. Key Responsibilities:• Defining the operational strategy for the business in support of growth targets• Overseeing all internal operations, project management & campaign delivery • Driving ongoing improvements to profitability, efficiency & quality of delivery•… Show more I worked across all internal agency functions to spearhead the operational strategy for the business, drive efficiency & profitability across the board, and oversee all project management and campaign delivery. Key Responsibilities:• Defining the operational strategy for the business in support of growth targets• Overseeing all internal operations, project management & campaign delivery • Driving ongoing improvements to profitability, efficiency & quality of delivery• Reporting to the board on core operational and profitability KPIs across all clients, teams and services• Staff performance & direct line management of team leads• Overseeing project management across all teams, service and clients • Responsible for team capacity and resource & recruitment requirements• Spearheading change projects within the agency to drive growth• Ownership of delivery quality and campaign performance - to achieve client retention revenue targets • Driving HR & culture initiatives for positive change• Supporting agency service development & innovationCore Achievements:• Ops & Profitability Cycle - built and installed new operations model for the agency, including new measurement & reporting capabilities for core KPIs. Rolled out & embedded in Client Services & Delivery teams• HR & Culture - re-imagined company values and HR objectives, and restructured performance management for all teams• Client Onboarding - designed new strategy development process for clients to improve quality and efficiency of delivery Show less

Core achievements:• Overhauled delivery & resource management via adoption and rollout of new project management system • Business-wide capacity & resource management • Line management of technical and creative delivery teams• Re-structured delivery teams agency-wide to reflect and support business growth plan • Client retention & campaign target achievement

• Management of the technical SEO team• Overseeing delivery of all SEO & CRO work• Worked with the Client Services team to understand requirements and build organic campaigns to deliver against target• Managed end-to-end implementation• Assisted in sales pitches & bringing new business on board.

Strategy & delivery across onsite, offsite and technical SEO practices

I was responsible for all marketing strategy, delivery and reporting across all clients

Off page & content marketing campaigns - devising, developing, executing and reporting on multiple off-page content marketing campaigns for link building and brand exposure purposes.On page content - researching and producing on page content for organic ranking, identifying and supporting technical optimisation and on-page changes.

Idea generation & content production and optimisation - e.g. blog posts, product pages, third party content pieces, guide and resource pages, etc.

Production of optimised content for a range of clients. Included analysing and identifying client needs, conducting research in relevant areas, producing content to a high standard, optimising, & working through an editorial process as required.