Developing Google for Startups social and content strategy to reach and engage startup founders at every stage of their business journey. I craft compelling copy and narratives about Google’s startup-facing products and programs, and tailor them to specific audiences and channels. I collaborate with cross-functional teams, external partners, and creative agencies all around the world to identify opportunities to source, create, and share helpful, actionable content that supports startups as they start, build, and grow.

*Designing and implementing the social media marketing strategy for Meltwater; focusing on LinkedIn, Twitter, Facebook, Instagram, Google+, YouTube, SlideShare.*Execution of all social media activities (i.e. tweeting, sharing, engaging, liking, increasing social reach, doing the heavy lifting, etc) for Meltwater.*Managing the Meltwater community across all social media platforms around the world.*Communicating in a professional, but unique social media voice aligned with Meltwater's content platform.*Creating social media campaigns and calls-to-action that drive target buyers to our site and generate leads for Meltwater.*Posting several times a day while engaging influencers to increase the followership of our social media profiles; receiving multiple mentions and retweets in the process.*Always finding new ways to leverage social media for Meltwater's professional and business purposes.*Implementing Social Media SEO tactics aligned with our keyword and SEO strategies.*Working within Meltwater, Sprout Social, Canva and other social media tools.*Writing articles about B2B Social Media Marketing for the Meltwater blog.*Conduct competitive analysis studies on competitors, including digital footprint analysis.

Bread & Butter Public Relations | San Francisco, CA | 2015-present*Always-on community management across client social media channels – encouraging and joining conversations, influencer outreach, active audience engagement, and ensuring excellent response times and high quality interactions*Brainstorming and executing new and exciting ways to grow our fan base online*Create, deliver and execute social media editorial calendars for daily content across all platforms (Instagram, Twitter, Pinterest, Facebook), ensuring that all messaging falls in line with the brand’s voice* Manage junior staff in terms of content, meeting deadlines and hitting goals* Help build and engage the online community by overseeing content creation that supports digital and PR initiatives to maximize return* Develop a specific voice/tone for online presence for all clients* Analyze post data via digital analytics tools* Monitor and interact with current and potential fan bases* Identify opportunities for clients to garner publicly press hits via online programming* Brainstorm creative social media promotions that will appeal to media and consumers* Implement customer loyalty programs, including Yelp incentives* Help identify ways to highlight a client’s social media presence as a trendsetting case study in trade and national media

*Develop creative social media campaigns that engage and widen our audience in alignment with brand voice, business strategies and audience objectives*Curate businesswomen’s stories through the crafting of meaningful content that has enduring value across all social channels, including (but not limited to) data/surveys, infographics/visuals, tweets, status updates, pins, photos and videos* Cultivate meaningful audience engagement through successful community management* Work closely with the wider CAKE&WHISKEY team to ensure social is a key part of all business units and strategically grow our social footprint and influence*Write, develop and implement content calendars for sustained and campaign social activities*Explore and implement advantageous partnership opportunities* Continually monitor, analyze, report and review performance of social programs and monitor trends in social media channels, tools, and metrics

Collaborated with local breweries, governmental bodies and other related organizations to advance the craft beer industry state-wide*Created written and video content used as promotional tools for individual breweries as well as digital content for the OCBA website*Promoted the rapidly growing group of craft brewers of the great state of Ohio on local, regional and national social media platforms*Organize and develop large-scale events and fundraisers such as the Columbus Microbrew Festival and New Crafts on the Block as well as lower-key events (collaboration beer dinners, tastings, pop-ups)* Develop creative content plans that leverage the social media space and build the OCBA brand