Hannah Diddams Email & Phone Number

Lead team of 50 marketers, designers, editors, events specialists and project managers to deliver on Business Insider's B2B Marketing efforts and content marketing for our partners

New York, United States

Responsible for leading B2B Marketing department overseeing: Corporate Comms, Integrated Marketing, Events, Product Marketing, Consumer Research & Insights, Marketing Operations

Providing consulting services to various start-up to large scale companies on marketing, brand and content strategy, go-to-market planning, product/market fit, consumer personas and journey mapping

New York City

Built new data-driven marketing practice servicing Google's top advertisers. Recruited and coached team of high performing data scientists, analysts and data strategists to build analytical solutions to unlock strategic media and creative recommendations. Led the vanguard of the application of machine learning for creative advertising, leveraging ML combined with human coding, to uncover drivers for creative effectiveness. Built a toolsuite of diagnostics tools to develop creative and messaging testing for video advertising. Developed 'Thriving at Google', one of Google's top employee learning and development programs, combining behavioral psychology with eastern traditions, to help people thrive in high performing workplaces. Delivered training to 1000+ employees in NY, London and across VC and maintained community of 300+ Thrivers.

Greater New York City Area

The Global Agency Business Development team aims to scale-out existing opportunities across media agencies globally and developing new business opportunities for the agency channel. The Data Solutions and Innovation Team will develop and execute data integration partnerships, delivering value to agency partners and clients, accelerating the future of data-driven media planning and buying.

New York, United States

Spearheading a multi-disciplinary team, tasked with the challenge to infuse the heritage of data from Bloomberg LP into the Media organization. Recruited a team of digital analysts and data scientists, creating big data mining products to uncover insights for our advertising partners and internal stakeholders including predictive analytics audience modeling. Responsible for managing and reporting for native/custom content engagement performance including audience acquisition, social amplification and benchmarking. Oversee syndicated and primary research function, including global tracker study unveiling a deeper understanding of the cross platform global business leader.

New York, Ny

Global lead for US, EMEA and APAC media planning teams spearheading digital audience strategy and execution. Responsible for identifying and implementing new digital advertising technologies, developing digital sales products, providing digital expertise to sales teams, cross platform initiatives, revenue modelling, pricing and yield optimization and improving internal operational workflow to maximize revenues.Led selection and implementation of Bloomberg's Data Management Platform (DMP) and executing the sales strategy and training for audience selling for the digital sales teams.

New York, Ny

Established the Guardian’s first North American sales office. Key areas of responsibility included building office infrastructure, recruiting a high performing sales team, developing sales proposition and generating revenue.

Sydney, Australia

Responsible for day to day management of Deputy Mayor's office including advising on policy and leading community outreach programs. Managed State election campaign resulting in election of candidate to a marginal seat in NSW State Government. Core responsibilities included managing 2 campaign offices, 20 part time staff, coordinating over 300 volunteers across the functional areas of electorate communications, community outreach, correspondence. media, fund raising and events.

Sydney, Australia

Vibewire is a not-for-profit youth media organisation created to engage young people in the media. As Business Development Manager I was responsible for developing the commercial opportunities and identifying potential revenue streams across the organisation. Responsible for developing the digital advertising model across the website and commercial sponsorship partnerships.

Master Of Business Administration (M.B.A.)

Activities and Societies: Elected Class Representative 2014, Winner of Entrepreneurship SharkTank 2013, Tech@Cornell advisor

Bachelor Of Commerce - Bcom Combined Barts, Marketing, Labour Law, Advanced French

Activities and Societies: Board Director, University of Sydney Union 2003-2005 Treasurer, Sydney University Drama Society 2004 Council.