Driving revenue growth - Leading strategic, multi-channel marketing campaigns across seven hotels, driving substantial revenue growth.Growing brand awareness - Successfully implementing influencer partnerships and managing social media to enhance brand visibility, resulting in increased engagement and website traffic.Content creation - Writing compelling copy and producing high-quality visual assets to ensure brand consistency across all touchpoints.Optimising campaign performance - Analysing data comprehensively to optimise campaign performance, enabling informed decision-making and continuous improvement.Developing hotel collateral - This includes creating signage, email communications, and menu design, to support the front-of-house staff.

End-to-end project management - Successfully led high-impact, revenue-driven advertising campaigns across various channels, ensuring alignment with core brand values.Creative development and adaptation - Produced and adapted creative assets for radio, print, outdoor, TV, VOD, digital display, YouTube, and Facebook, continuously exploring innovative approaches to reach segmented audiences.Campaign planning and execution: Developed detailed timing plans for all advertising channels, ensuring timely delivery of assets and adherence to submission deadlines.Stakeholder management - Built strong relationships with creative agencies, senior board directors, category, brand, and legal teams.Creative review and optimisation - Provided insightful feedback on creative concepts and monitored campaign effectiveness to ensure alignment with customer preferences and KPIs.Budget management - Accurately appraised agency cost estimates and tracked expenditures to ensure efficient use of allocated funds.

Role overivew: Encouraging potential customers to engage with new & existing stores by building appropriate local marketing campaigns to promote B&Q’s proposition, products & services in a clear & compelling way.Key responsibilities:Creating & executing bespoke, store specific campaigns that drive performance in nominated B&Q stores, & to ensuring that campaign activity is:- Appropriate to the brief & that creative is aligned to the target audience.- Supported by brand & store data (e.g. retail footprint/ store performance/ insight etc).- Delivered on time & within budget, with any spend being accurately recorded- Monitored & evaluated against campaign objectives