Strategic, creative, honest. Marketing / Management. Helping artists and brands find success. Utilising over 15 years of experience providing marketing, social strategy, project management and more for independent artists. Clients include Johnny Marr, War Buddha Records, 3Sirens Music Group and more.

Oversaw all marketing and strategy across the label roster. Working with independent artists to provide strategic and data-driven recommendations with a focus on streaming growth.

Oversaw and developed the Global Marketing Strategy team at digital agency WMA. Launched the WMA Nashville office and oversaw local operations and industry relations. I led artists and brands on creative marketing strategies globally, with a focus on US, UK, Canadian and Japanese music clients, both independent and major label, working cross-genre. Clients included Ingrid Michaelson, First Aid Kit, Jorja Smith, Eric Nam, Long Way Up, millennium parade, Tiko, Old Crow Medicine Show, Blue Chair Bay Rum, Larkin Poe, Louis Tomlinson, Donovan Woods, Deva Mahal, Astraea, Jordan Max, MYKL and Grace Carter.

Responsible for marketing strategy, brand partnerships and international across the Arista, RCA and Columbia Nashville rosters at Sony Music Nashville. Included commissioning creative assets, handling deal negotiations and execution of brand partnerships, award strategies, advertising, events, assisting with artist deal pitches, managing budgets in excess of $20M, team management and international liaison.Projects included launching #1 debut albums by Maren Morris and Kane Brown, major award wins including Maren's GRAMMY debut, numerous #1 albums, singles and artist launches including Old Crow Medicine Show, Miranda Lambert, Tim McGraw & Faith Hill, Brad Paisley, Kenny Chesney, Cam, Luke Combs, Kane Brown, Old Dominion, Carrie Underwood, Ryan Hurd and Tenille Townes.

Marketing lead for the Sony Nashville artists Maren Morris, Miranda Lambert, Cam, Brad Paisley, Chris Young, Old Dominion and Tyler Farr.

Oversaw and executed digital marketing strategy across frontline label East West Records, the Warner and Parlophone catalogs, compilations and ADA/Label Services. Roster included Robert Plant, Brandy Clark, Bette Midler, PInk Floyd and Johnny Marr. Responsibilities included fan acquisition and social strategy, advertising and remarketing, new revenue streams and creative commissioning, A&R and product management, partnerships, VIP ticketing and team management.Led all digital activity across Pink Floyd's #1 platinum-selling final album The Endless River, Robert Plant's critically acclaimed #2 album lullaby and...The Ceaseless Roar, Bette Midler's US #3 & UK #6 double-gold selling return It's The Girls and Johnny Marr's top 10 Playland, aswell as global catalog campaigns for Led Zeppelin, David Bowie, blur and many more.

Managed global digital strategy and day to day marketing for artists including David Bowie, Pink Floyd, The Beatles, Iron Maiden and blur. Included launching and managing social channels for these and many other artists, advertising, DSP strategy, email marketing, D2C and creative marketing tactics to supporting key campaigns and product releases.Key Projects: The Beatles on iTunes launch and multiple box set/DVD/reissues, Pink Floyd's 40th anniversary campaign for Dark Side Of The Moon and their comprehensive 'Why Pink Floyd' remaster and box set campaign, remastered box sets and collectible releases for Genesis, Roxy Music and David Bowie, new album launches for Iron Maiden, You Me at Six, and the blur 21 campaign (BRIT Award win, Olympics Ceremony performance, first of their kind artist iOS and Spotify apps, Shoreditch exhibition with digital counterpart, global tour website, interactive tube map celebrating their 21 years as a band).

Responsible for new digital initiatives and all online marketing across the Profession & Trade UK division. Largely focussed on developing blog-based websites for key lines of business, including Business, Finance, Wiley Nautical and the Wiley UK Publicity Team.