Hannah Francini Email & Phone Number

Boston, Massachusetts, United States

• Orchestrated the research, development, operational execution, and performance evaluation of platform policies across 11 countries, including the formulation of generative AI principles and assuming primary ownership.
• Functioned as a designated subject matter expert and escalation point for policy-related investigations and communications, and marshaled company responses to external human-caused disasters and crises
• Co-developed Nextdoor’s public policy and government relations function, monitoring government action on content moderation, algorithmic amplification, product marketplace liability, and privacy in the US (state &.
• Steered complex cross-functional projects in partnership with Product, Engineering, Trust & Safety, Data Science, and Communications (e.g. led the company's elections program; was a founding member of the AI Ethics.
• Led four employee resource groups, launched and formalized Nextdoor’s process for donating media to NGOs, served on a DEIB Council as well as a Learning Ambassador's Council, and won company-wide Values Award

San Francisco Bay Area

• Established new role as global creative specialist, orchestrating multivariate measurement projects and providing creative customization and content production for dozens of enterprise clients throughout the US, UK.
• Charted the company’s first public-facing ad policy and accompanying enforcement process, bringing all advertisers and creatives into compliance with a novel set of quality and platform standards
• Formalized and delivered the company’s first set of creative best practices for advertisers, achieving an increase in revenue, client retention, performance, and audience satisfaction

San Francisco Bay Area

• Founding member of new revenue team aimed at improving client retention & satisfaction, and generating revenue upside
• Served as regional generalist by partnering with west coast and UK enterprise advertisers and providing them with advanced measurement options as well as creative consultation and custom content production
• Developed and formalized processes to aid and accelerate sales cycle, including building a pricing calculator, outlining roles and responsibilities for all ad solutions roles, and enacting a process to deliver direct.

San Francisco Bay Area

• Managed book of business for three client partners, totaling 35 discrete advertisers
• Far exceeded client retention and renewal averages through white-glove service (creative optimization, enhanced measurement, tailored reporting, exceptional communication)
• Took initiative outside of account manager role by formalizing processes to help the business scale, e.g. documenting the undertaking of setting up programmatic guaranteed ad buys for clients using a variety of DSPs
• Promoted to Client Solutions role after just three months

• Provided strategy, implementation, optimization, reporting, and analysis for Facebook, Instagram, LinkedIn, and Twitter ads across 40 campaigns.
• Oversaw a team of SEM specialists in the daily management of over a dozen Google Grant accounts.
• Expanded work on new ad products in the mobile and video space, including platforms like Reddit, Snapchat and Pinterest.
• Cultivated deep partnerships with each of the media platforms mentioned above, seeking new opportunities for corporate social responsibility and mutual impact.

• Collaborated with media agencies to develop strategies for social ads across Facebook, Instagram and Twitter.
• Managed Google Grants for 30 active campaigns by implementing SEM and SEO best practices (Google AdWords Certified).
• Executed on all aspects of in-house SMS marketing program designed to further digital engagement for select campaigns.

Launched internal SMS marketing program, restructured 29 Google Grant accounts, and brought Facebook Advertising in-house via Strategic Preferred Marketing Developer, Brand Networks.

• Informed and implemented a cross-platform digital marketing strategy for an emerging e-commerce brand.
• Launch generated nearly 800M impressions and resulted in 14k orders online.
• AdWords conversion rates were nearly 4x higher than benchmarks, and cost per conversion dropped to 90% lower than the industry benchmark.
• Advanced target testing included 10 persona audiences as well as lookalikes and custom audiences.
• Campaign won a Silver Jack Award for effectiveness.

Lead social outreach and digital marketing to mobilize entrepreneurs and their networks in support of Hillary for America. As a team, Entrepreneurs for Hillary raised $8M and co-hosted over 85 events in 15 states.

NYC

Directed all social media outreach, programmed a digital game for youth (Play Brave), helped manage a national bus tour (Born Brave Bus), co-managed a 24 member Youth Advisory Board, and worked as a liaison for partners across the nation.

Bachelor Of Arts (B.A.), English

Education record

Activities and Societies: Varsity Crew for the University of London