Hannah Swallow Email & Phone Number

Nottingham, United Kingdom

- Responsible for overseeing all UK social media channels and editorial content- Leading the branded content strategy working closely with the Commercial team to implement new processes- Managing and executing multi-channel content campaigns including influencers, social media, blog content and video content- Creating analytics reports on KPI's using Google Analytics- Social listening using Hootsuite to keep up with consumer trends and identify new opportunities- Leading and developing an Instagram strategy to achieve team objectives- Planning, briefing and creating content across multiple channels- Building and updating the editorial calendar building stories around campaigns, trends, key events

Nottingham, United Kingdom

- Responsible for ANZ and DE social media channels- Evaluating the performance of social media campaigns, with weekly reporting and optimisation against KPI's- Identifying trending topics for content opportunities and executing trending news content across multiple relevant channels- Managing social media budget to create analytics to quantify and qualify campaign effectiveness- Writing interesting and engaging blog posts for the student target audience

Nottingham, United Kingdom

Working closely with the digital team and senior leaders to create and deliver content to appropriate media. Responsible for developing and executing social media and digital PR strategies.- Develop and implement Instagram strategies for Evans Halshaw and Stratstone by identifying best practice and audience interests to drive engagement and increase following- Identifying KPI's to create weekly and monthly reports using social listening tools and Google Analytics, circulating best practice and recommendations to the wider team- Creating and managing multi-channel campaigns to drive traffic and increase brand awareness- Managing and creating a multi-channel content calendar whilst working cross-functionally with retailers- Identifying online influencers and building relationships to create digital campaigns- Managing influencer marketing campaign from idea generation through to planning and budgeting. - Channel management across Facebook, Twitter and Instagram, focusing on driving engagement, increasing reach and directing traffic to the websites

Nottingham, United Kingdom

A one year placement across the whole marketing function which resulted in a contract extension & part-time role in the Digital Marketing team due to exceptional performance.Digital Marketing & Social Media- Social media platform moderation on behalf of the brand, including Facebook, Twitter, Instagram & YouTube- Responding to customer service enquiries & interacting with key influencers- Implementing & managing social media competitions to support brand campaigns- Sole community manager on social media covering a maternity leave vacancy- Planning event coverage on social media & designing content - Social post planning & creation using Photoshop to support brand campaigns- Weekly social media analytic reporting & circulating to wider marketing team including teams in Australia & Europe- Project management & full ownership of blogger social media collaboration including contract & cost negotiations- Support, management & moderation of partners international social channels in EMEA - On the ground social media reporting at photo shoot- Working with other Pentland brands to develop knowledge & gain a further understanding of marketing. Experience with Lacoste marketing team, Mitre & Group Marketing (agency)Content Management & Production- Responsible for the Brand Centre (online hub for partners to access & download marketing materials), working with an agency to manage & improve the site navigation & user experience- Planning seasonal photo-shoot preparation & processing retouching through studio - Aiding seasonal catalogue creation & preparation reporting at photo shootRetail & Events - Volunteering to help Speedo retail team at events by working on the shop floor & interacting with customers