As a public company board director and former Fortune 500 C-suite executive, my 20+ years of leadership spans diverse domains, including transformation, client experience, brand and marketing, digital strategy, culture, reputation and crisis communications. I am currently a non-executive director at abrdn PLC, serving on its Compensation, Nominating and Governance CommitteesDuring my 22-year tenure at global financial services firm, State Street, I served as Chief Marketing Officer and a member of its Management Committee. I led strategic initiatives, overseeing communications and client strategy for major acquisitions including Deutsche Bank’s Global Securities Services Business, Investors Financial, and Charles River Development. Achieving a 90 percent client retention rate, I consistently surpassed financial goals.With a comprehensive understanding of regulatory and governance matters and a deep international operating background, I bring a practical approach to navigating complex challenges. Recognized for synthesizing complex information and driving innovation, I introduced the net promoter score (NPS) as the primary metric for client sentiment, integrating best practices from consumer marketing into institutional business. State Street’s distinction as TED’s inaugural corporate sponsor underscored our shared dedication to impactful collaborations and inventive solutions. Committed to inclusion, I served as executive sponsor for a number of State Street’s Employee Resource Groups, including State Street Pride, and the Asian Professional Alliance. My involvement as a founder of Leading Women and one of the driving forces behind State Street’s Fearless Girl campaign, underscore my passion for gender equity on corporate boards. Beyond corporate roles, my dedication to social impact led me to serve as the marketing director for the Money Matters Institute, contributing to the sustainable development in emerging economies, supported by the United Nations, the World Bank, and private sector companies.Now, as a director at abrdn PLC and advisory board member at Irrational Capital, my focus on Board Employee Engagement reflects my commitment to culture and talent. As a regular speaker on topics such as women on boards, performance marketing, and how companies can increase performance by engaging and motivating employees, my goal is to inspire and influence leaders to attain better results, in a sustainable way.