• Generate social media content ideas and copy, track artist releases, research relevant influencers, and create playlists for festivals like ACL, Lollapalooza, Bonnaroo, Gov Ball, etc.• Develop Lollapalooza and Bonnaroo mobile app with artist scheduling and food vendor information• Support on-site team with content creation for Sips & Sounds Festival resulting in over 10k video views• Create and pitch mock festival involving market research, branding, budgeting, marketing plan and campaign

• Produced content featuring artists, fans, and the venue via Instagram and TikTok, driving over 850k video views• Researched and contacted Austin-based organizations and businesses for giveaway and social media collaboration purposes • Assisted with administrative duties and directed media during live shows ensuring proper press protocol was followed• Presented final internship project: developing a mock ad plan and marketing strategy for two artists touring Moody Center

• Designed content and updated editorial calendar for the office Instagram to re-establish a social media presence• Publicized office accomplishments/upcoming events via a biweekly Mailchimp newsletter, resulting in double the click rate• Published and promoted the office blog on Medium leading to a 225% increase in average engagement