Paving the way for more affordable childcare and supporting women to get back into the workforce after having children.

As Senior Manager of Strategic Initiatives - GSP International, I am responsible for developing and driving integrated marketing programs which support regional growth plans, demand generation and associated ABM efforts to increase opportunity pipeline. This role is focused on aligning sales and marketing to enhance the customer experience, reduce sales cycles and support the go to market strategy.- Leading and facilitating the creation of the GSP International marketing strategy to support customer acquisition, retention and brand awareness- Setting KPIs and managing budgets for marketing campaigns, ensuring an aligned sales focus and metrics to deliver ROI- Set and execute the GSP International communications strategy, including messaging, press, thought leadership, analyst relations and awards leveraging agency partners- Development of strategic briefs and execution of regional marketing efforts working with external agencies and internal marketing teams across digital, advertising, social and SEM to reach target audiences, including co-branded campaigns with partners

Founded in 1990, World Wide Technology (WWT) is a technology solution provider with more than 6,000 employees and $11 billion in annual revenue. We pride ourselves on delivering game-changing solutions by decreasing risk and significantly accelerating time-to-solution through our Advanced Technology Center.As the UK Marketing Manager I was responsible for strategy, implementation and execution of integrated marketing campaigns for the UK, aligned to both field sales and corporate marketing to support account acquisition and increase brand awareness. Working across three business units: Global Finance, Global Enterprise and Global Service Provider and reporting into VP Marketing. In this role I leveraged a multitude of marketing tactics to create integrated campaigns including PR, social, events, content and ABM. This included managing agency partners, developing collaborative marketing campaigns with key partners and monthly reporting.

Nelson Bostock Group is a multi-award winning group of agencies; Nelson Bostock Unlimited offers corporate, technology and B2B experitse, Fever delivers integrated consumer brand campaigns, and MediaWorks, offer editorial content creation. All three agencies combine their areas of specialism to provide integrated teams for clients such as Canon, NOW TV, Sky and EE. The role oversees all new business opportunities alongside database management, prospecting, pitch logistics (diary management, liaising with design to create documents, research and supporting materials etc.), management of case studies and new business toolkit, creative completion of RFIs, intermediary relationships, marketing, project management and events.

This roles responsibilities included the execution and evaluation of marketing activities; ensuring excellent ROI and effective lead generation. Success across marketing and event activities aimed to deliver qualified leads as well as build effective relationships with new and existing accounts. This role also required partner and stakeholder management across multiple vendors and sales directors.Key responsibilities:• Researching and assisting with brand development• Creating marketing collateral that supports marketing campaigns and assisting with event organisation.• lead follow up and business development.• Drafting corporate presentations and business reviews.• Producing vendor and competitor analysis charts. • Telemarking • Organisation of data, running reports and supporting all members of the sales team. • Administrator for CRM systems including development of Salesforce and email marketing tools (MailChimp/Email Blaster) within the company.

Day to day responsibilities include the delivery of Key Stage 3, 4 and 5 Physical Education and Building Learning Power lessons to 11-18 year old students; including delivering accredited courses such as A level and BTEC Sport.As Director of Aesthetics within the PE department, responsibilities included successful implementation of aesthetics based sports, developing the performance of students, and staff within this area of PE. Key achievements:• Founder of Kent Schools Cheerleading Competition – Solely managed a 175 pupil+ local Cheerleading event. Obtaining sponsorship for the event, managing funds and entries, guest judges, health and safety alongside marketing and promotion of the event via social media and local newspapers. • Acquisition of funding for new equipment by justifying the benefits of expenditure. • Development of innovative and creative curriculum collateral to support a new subject within school; co-managing 7 members of staff and overseeing progress of 200 students.Part of the development team and second in charge of ‘Building Learning Power’ within the school. The project focuses upon delivering the message of a growth mind-set of both staff and students by creating opportunities for students to develop their personal learning and thinking skills in a new and innovative way.