Hannah Mckernon Acii Pg Cert Email & Phone Number

National

Head of Maybe* UK Social Media Team. Responsibilities include leading the Maybe* national remote social media team; management of Maybe* social media feeds; content creation; creative design; copywriting, blog writing, proofreading; maximising reach and engaging across the UK; delivering live training sessions; achievement of team targets, and team strategic planning.

Cheltenham, England, United Kingdom

Maybe* UK Social Media Team Manager. Responsibilities include management of Maybe* social media feeds, maximising reach and engaging with relevant target groups across the UK; leading the Maybe* national remote social media team; delivering live training sessions; content creation, including blog writing, copywriting, help articles, and proofreading and team strategic planning.

Freelance social media management for a diverse range of clients, including tech, SMEs, retail, marketing, hair & beauty, charities/not-for-profit organisations and IT.Management of all social media platforms for clients - these include but are not limited to Facebook, Twitter, Instagram, Pinterest, Linked In, Snapchat, You-tube, Google+ and Tumblr.Assisting clients with social media strategy.Social media training.Customer Service.Influencer engagement.Campaign and… Show more Freelance social media management for a diverse range of clients, including tech, SMEs, retail, marketing, hair & beauty, charities/not-for-profit organisations and IT.Management of all social media platforms for clients - these include but are not limited to Facebook, Twitter, Instagram, Pinterest, Linked In, Snapchat, You-tube, Google+ and Tumblr.Assisting clients with social media strategy.Social media training.Customer Service.Influencer engagement.Campaign and competition management.Monitoring performance and reporting. Show less

Management of Facebook & Instagram channels, creating & curating interesting content.Designing a marketing strategy to build brand awareness.Ensuring Social Media Channel is active.Review other channels for launch of activity.Designing a campaign and competitions to increase brand awareness.Engaging with customers and suppliers.Creating analytical reports.

Management of Froglife social media platforms & the running of a campaign & competition across these.Planning strategy, creation of curated & original content, optimising engagement & web traffic, weekly monitoring of KPIs, customer service responses & client liaison.Main objective was an increase in web traffic, plus target KPIs across all metrics including maximising reach, social shares & engagement.Social Media Strategy, developed user personas of target customers, devised… Show more Management of Froglife social media platforms & the running of a campaign & competition across these.Planning strategy, creation of curated & original content, optimising engagement & web traffic, weekly monitoring of KPIs, customer service responses & client liaison.Main objective was an increase in web traffic, plus target KPIs across all metrics including maximising reach, social shares & engagement.Social Media Strategy, developed user personas of target customers, devised stakeholder map of key influencers, social media management tools eg: Hootsuite, Buffer, Tweetdeck, Followonk, Commun,it. Converted client brief into social media campaign, created a content strategy, identified curated content using tools Feedly, Scoopit. Analytics for Google, Facebook & Twitter. Applied KPIs for measurement/client reporting.In summary the results of my efforts produced increases across all of the metrics - in relation to the main objectives, a 150% increase in web traffic from Twitter & 1800% increase in web traffic from Facebook, 616% increase in social shares on Twitter and 151% increase on Facebook. Secondary metrics all exceeded too:Facebook Headlines: highest reach achieved was 19829 in the final week, compared to 2142 baseline - a 826% increase! Highest engagement rate reached was 17.8%, compared to 6% baseline. Post clicks at their highest were 1079, up from 574 baseline.Twitter headlines: Highest favourites 465 compared to 82 baseline, click through 341 up frp, 58 baseline, Impressions 125K, up from 33.8k baseline. Follower numbers up to 17.3k at the end of the campaign, 16.7k at the start. Show less

The Digital Mums course is recognised by industry insiders as creating the UKs top social media marketing experts, teaching a solid, broad spectrum of skills in this cutting-edge field.The course includes real-time management of live social media campaigns.

Birmingham, United Kingdom

Management of a large sales team & a panel of account relationships - team responsible for relationships across the Midlands & South East. Ensure a highly visible, high performance team effectively promoting capabilities across all segments, developing pipeline & building accounts in the Midlands & South East region. Responsible for ensuring that targets are met, sales disciplines are embedded, effective robust multi-tiered relationships with our accounts are achieved, cross sell approach is… Show more Management of a large sales team & a panel of account relationships - team responsible for relationships across the Midlands & South East. Ensure a highly visible, high performance team effectively promoting capabilities across all segments, developing pipeline & building accounts in the Midlands & South East region. Responsible for ensuring that targets are met, sales disciplines are embedded, effective robust multi-tiered relationships with our accounts are achieved, cross sell approach is followed - consistently across the team. Left due to family relocation & to be a full time Mum. Show less

Central & South West Region - Based In Birmingham

Role change due to company restructure and undertaken until starting maternity leave.Key role in the senior regional management team. Managing national broker relationships and large panel of brokers in Central & South West region, including Birmingham market brokers.Responsibilities included but not limited to deputising for the Regional Director, Corporate client management, essential part in regional sales meetings, driving new business, achieving consistent retention levels and… Show more Role change due to company restructure and undertaken until starting maternity leave.Key role in the senior regional management team. Managing national broker relationships and large panel of brokers in Central & South West region, including Birmingham market brokers.Responsibilities included but not limited to deputising for the Regional Director, Corporate client management, essential part in regional sales meetings, driving new business, achieving consistent retention levels and developing/working pipeline, broker profiling, managing and developing relationships multi-level, agreeing broker compensation deals, building relationships with new brokers, developing profitable new business and business planning for a new, large and diverse panel, including business plans for and multi-level relationships with national brokers across the region – all in line with company strategy. Show less

London

Role three-fold – managing key accounts at national-level, particular responsibility for largest account & managing London Sales Team responsible for relationships within the M25 boundary including the city.Line manager reported directly into the UK CEO.Role was wide reaching, and includes responsibilities such as:-- Provide clear, motivational and inspirational leadership;- Manage London Regional Sales Team, chairing Sales Meetings, pipeline management/prospecting, 121s &… Show more Role three-fold – managing key accounts at national-level, particular responsibility for largest account & managing London Sales Team responsible for relationships within the M25 boundary including the city.Line manager reported directly into the UK CEO.Role was wide reaching, and includes responsibilities such as:-- Provide clear, motivational and inspirational leadership;- Manage London Regional Sales Team, chairing Sales Meetings, pipeline management/prospecting, 121s & regular Team Development sessions and sales team evaluations nationally;- Proactively build & maintain effective, commercially successful senior market relationships & ensure key stakeholder management nationally with national brokers & inner M25 brokers/other intermediaries, potential customers & other related contacts, delivering a range of specialist products & promoting a range of value added/cross-selling services;- National broker key interface, and strategic planning/execution, including internal communication & regular broker review meetings;- Developing & implementing a broker segmentation strategy, ensuring effective broker profiling and that appropriate time is spent with/on key brokers;- To deliver profitable income & targeted growth by :o Monitoring sales performance & driving activity levelso improving quality of broker activity & achieving high visibilityo Growing NB Pipeline & renewal retention o increasing size & performance of broker panelo team motivation, support, coaching & development- Manage Corporate Client renewal strategy & client meetings, working in partnership with the appropriate internal stakeholders; - Innovating how relationships are managed & adapting to changing sector, influencing product development and price;- Co-ordinating sales & marketing campaigns with key brokers;- Work efficiently with internal teams to deliver exceptional service;- Production of Value Propositions;- Keeping up-to-date knowledge of marketplace. Show less

Gloucester

Manage a team of underwriters dealing with Commercial and Personal Lines schemes, including Charities, Nurseries, bespoke commercial schemes and over 40 household schemes.Responsible for:-- Team motivation, training, appraisals, 121s, objective setting- Acting as a senior underwriting referral point;- Monitoring and controlling underwriting strategy;- Monitoring scheme performance;- Account executive for many of the schemes, including audits and scheme reviews;-… Show more Manage a team of underwriters dealing with Commercial and Personal Lines schemes, including Charities, Nurseries, bespoke commercial schemes and over 40 household schemes.Responsible for:-- Team motivation, training, appraisals, 121s, objective setting- Acting as a senior underwriting referral point;- Monitoring and controlling underwriting strategy;- Monitoring scheme performance;- Account executive for many of the schemes, including audits and scheme reviews;- Maintaining close broker relationships;- Rating/literature reviews;- Marketing and development of schemes;- Project work, including personal lines review, single view of the customer and telephony. Show less

Social Media Manager Programme, Social Media & Digital Marketing

The Digital Mums course is recognised by industry insiders as creating the UKs top social media marketing experts, teaching a solid, broad.

Bachelor Of Arts (B.A.), Social Sciences, Pass

2.5/3 years/levels completed of an BA (Hons) Open Degree and halfway through my third year, due to commence studying penultimate module.

Teaching English As A Foreign Language, Grammar/Languages

Post Graduate Certificate, Professional & Personal Development - Specific Focus On Coaching, Pass

Activities and Societies: Coaching expertise. Personal & professional development. Specialising in coaching & personal development

Acii Chartered Insurer, Insurance, Range Between Pass And Distinction

Full qualification consisted of 11 subjects/modules - including modern business practice, IT, marketing, legal aspects.

Various

Vocational courses include Elite Writing, Proofreading, Strategic Account Management, Coaching, NLP Coaching, Product and Regulatory.