Researched and synthesized information from diverse sources to input comprehensive and varied queries into generative AI systems, enhancing the model's exposure to a wide array of topics and question types.Generated high-quality, informative responses to queries by leveraging in-depth research and subject matter expertise, directly contributing to the training of more accurate and reliable generative AI models.Performed iterative refinement of query responses, utilizing feedback loops to continuously improve the relevance and accuracy of AI-generated content, ensuring outputs meet high standards of quality and informational value.Maintained up-to-date knowledge of domain-specific developments and advancements, applying this expertise to generate responses that reflect current insights and information, thereby keeping the AI model's outputs relevant and authoritative.

Implemented and managed digital marketing workflows for both Marketing and Sales teams using HubSpot, enhancing program efficiency and sales efforts through intelligent lead identification and workflow design.Designed and partnered in sales sequence development with Sales team members, contributing to tailored and effective sales strategies.Managed and curated the CRM database, focusing on identifying and maintaining records of the most qualified prospects to optimize sales targeting.Conducted weekly CRM hygiene activities, including the synchronization of marketing opt-outs with corporate systems to ensure data integrity and compliance.Sourced and imported sales contacts from third-party sites like LinkedIn and ZoomInfo, expanding the potential lead pool for targeted sales initiatives.Utilized HubSpot’s Lists, Templates, and Playbooks to construct high-engagement marketing promotions, driving increased engagement and sales opportunities.Integrated various 3rd party digital marketing platforms, including social media, event marketing platforms, content management systems, and interactive software to broaden marketing reach and capabilities.Collaborated with Sales to develop targeted personas, ensuring marketing campaigns are optimally segmented for maximum impact.Applied a 'test, measure, refine' methodology to continually enhance marketing program results and amplify the impact on conversion rates and revenue growth.Provided critical reporting and analytics insights to Marketing and Sales teams, recommending best practices and process improvements to enhance overall marketing and sales performance.Led the execution of Sales Account Strategy activities, including the administration of Target Accounts, lead assignment workflows, and monthly data administration tasks to streamline sales processes.Coordinated quarterly Account Strategy meetings, ensuring strategic alignment and focus on key accounts and targets.

Created & implemented over 30 PPC ad campaigns with various spend & targeting initiatives, increasing website traffic, in-bound leads, demos booked, and brand awareness for clients in a variety of industries - On LinkedIn, Facebook, & InstagramManaged copy creation, email build out, workflow build out, A/B testing and monitoring of a variety of email marketing campaigns in HubSpotExperience building out chatbots and workflow automations for various purposes Conceptualized, created, and implemented a variety of email marketing campaigns for the purpose of engaging current customers, winning back previous customers, delivering new product announcements, garnering trade show interest, and nurturing current leads, among other pointed campaignsManaged A/B testing of copy, graphics, CTAs, subject lines, preview text, and segmented send listsExperience creating audience segmentation lists for a variety of purposes based on demographics, customer behaviors, specific customer properties, and other segmentations using data-backed decision makingExperience analyzing data, building data-focused reporting, and pivoting strategies through data-backed decision making

Worked directly with agency clients as a liaison with internal marketing team to ensure continued success through a variety of digital marketing initiatives - using proven strategies and data focused decision makingWell versed in proactively critiquing various marketing strategies and materials to provide proper direction and clear road maps to success for a variety of marketing efforts internally to LAIRE and externally to LAIRE's clientsCreated detailed outlines to provide direction for ad campaign graphics, blog articles, landing pages, web page copy, email campaigns, trade show efforts, e-Books, case studies, and other forms of high converting content.Experience managing and delegating team workload, capacity, and large scale projects using agile methodology in JIRA task management softwareManaged large scale conversion rate optimization projects for various clients' websites from audit to implementation of recommended optimizationsEnhanced UI/UX design of various client websites through direct collaboration with development teamsSuccessfully enhanced social media, email marketing, blog posting, landing page development, ad campaign development, and PPC campaign development strategies for clients in LAIRE's portfolioPerformed detailed audits of social media channels, ad campaigns, email marketing efforts, premium content offers, and written and graphic elements on websites, social, email, and other channels.

Research, development, organization, tracking and implementation of 2021 MedShift Internal marketing initiatives using +$100,000 marketing budget. Email & lead generation marketing automation using Hellobar & Campaign Monitor Communication of team & marketing updates to C-SuiteApproval of content & communications submitted by team for client facing marketing initiativesDevelopment of onboarding procedures, documents, and training programs for new hiresResearch & implementation of Shift application to streamline workflow & internal communications

Developed & successfully implemented unique digital marketing strategies for clients to improve website traffic, interest in treatments, and brand awarenessImplemented design & SEO copy in landing pages for clients of MedShift to improve SEO ranking & increase lead generation - SEMrush SEO scores avg 9.8 - 10/10 Increased client treatment sales by 350% through implementation of PPC ad campaignsSecured media placements for MedShift through consistent communication with media contactsIdentified additional marketing needs for clients & secured upsell opportunities attributing to an increase in revenue for MedShiftIdentified discrepancies in approval processes; developed & implemented plan to improve editing/approval communicationsCreated & implemented over 30 PPC ad campaigns with various spend & targeting initiatives, increasing website traffic, in-bound leads, and treatment awareness Creation of client facing presentations & proposals to attract & secure new business

Managed multiple social media accounts for 15 MedShift accountsDeveloped & implemented unique content strategy for clients & internal brands Marketing Automation for social media posts using Buffer & HootsuiteImplemented team trainings surrounding Adobe SuiteDevelopment of streamlining initiatives to increase productivity within teamCreated organizational funnel for marketing documents/initiatives in Google Drive Project management & oversight of filmed interviews with nation's top plastic surgeons for Apyx Medical Device Manufacturer (+$35M client) at a plastic surgery conference in CAIncreased client sales by 250% through social media influencer campaign initiatives

Managed multiple social media accounts for 7 MedShift accountsCreated social media content strategy & implemented consistent posting schedule across channelsCreated branded social media graphics for daily postingsIncreased social media following & website visits by 210% (AVG)Developed & implemented marketing offerings for MedShift to sell to interested clients