Developed and executed marketing strategies that balanced global brand objectives with local market needs and nuance, achieving highly aligned and contextually tailored initiatives.

Led a Brand Marketing team responsible for achieving brand and business objectives through 360 campaigns (above and below the line), consumer activations, product and retail sales programs, product communications and sampling programsIdentified new consumer bases and growth opportunities based on product market fit analysis Previously led the digital marketing team responsible for strategic and tactical execution across brand, culture, and sports marketing campaigns and programsDevised social media infrastructure as it related to content strategy, production and developed measurement frameworks to monitor success and optimizationsDeveloped influencer and partnership programs across paid, owned, earned and shared channelsInitiatives included content and experiential programs for the following:Red Bull Music Academy, Red Bull Music Festival New York, Red Bull Sound Select (NY, Philly, Chi), Red Bull Studios New York, Red Bull Arts New York, Red Bull Frozen Rush, Red Bull Flugtag, Red Bull Art of Can, and Red Bull Battle GroundsDeveloped cross-platform measurement standards and practices, benchmarks, and KPIs across digital and social campaignsDrove digital innovation practice that identified new media solutions that were tested and scaled across the global organizationIncreased digital competency with a focused curriculum and program designed to raise organizational digital acumen and fluency

Developed channel strategies and digital thought leadership across the L’Oreal USA portfolio of brands Stewarded investment practices and partnerships across top tier media publishers and facilitated QBRs for C-Suite participation and education Partnered with internal and agency analytics teams to test and implement measurement practices and standardize success metrics and KPIsCreated digital marketing curriculum as part of a corporate education program to up-level marketing competency

Translated marketing objectives into digital campaigns for CHANEL Inc. beauty, fragrance, watches, fine jewelry, and fashion —previously for Microsoft B2B programs in SeattleOversaw digital media planning team and fine tuned the practice of developing digital strategies and measurement, media efficiencies, optimized trafficking flows, and improved client management practicesAnalyzed campaigns to derive quantitative and qualitative insights and identify actionable solutionsProvided thought leadership for emerging media trends and identified new media opportunities while supporting new business pitches

Managed digital media planning efforts on behalf of MillerCoors and Best Buy and developed campaign objectives and strategies while overseeing executionNegotiated media to achieve optimal efficiency, reach, and meet client objectivesMonitored campaign delivery and managed optimization processDeveloped insight upon campaign completion and presented key findings to apply to future initiativesFormulated POV’s and media recommendations on digital and multi-platform opportunities

Planned advertising efforts for Burger King’s Northwest Division and franchisees translating national campaigns to achieve local market objectivesCreated campaign objectives, strategies, and implemented media plans across print, radio and tvAuthorized and oversaw the execution of media buys, schedules, and budget maintenance

Managed print, OOH and radio plans for 110 individual markets for CiCi’s Pizza Responsible for writing POVs, memos, media plans, and providing media recommendationsCompiled competitive analyses and consumer profiles for new business opportunities and prospectsResearched and tested new print media strategies

Composed competitive analysis and data gathering for Bandai, Burger King and Namco clientsMaintained internal budgets, buy authorizations, and specs for print and broadcast mediaCollected and analyzed marketing and media information to formulate POVs and client memosCoordinated communication with account team, field teams, clients, and vendors