▪ Managed regional partnerships and sponsorships in the Washington, DC metro area to drive more leisure travel business to the DC market, including organizations such as the Washington Capitals and the Washington Nationals. ▪ Supported 97 Hilton hotels in the Washington, DC metro area with full regional marketing campaigns to drive consideration for the Hilton brand, resulting in over $100k in incremental revenue. ▪ Curated organic article and social media content for Hilton’s travel website and hotel social media channels to inspire more leisure travel to Washington, DC. ▪ Collaborated cross-functionally with teams across the Hilton to create fully integrated marketing plans. ▪ Partnered with external agencies to design, plan, and execute live activations around DC to promote the Hilton brand and increase Hilton Honors enrollment. ▪ Lead quarterly market meetings for the 97 Hilton hotels in the Washington, DC area to keep them educated, informed, and engaged in the Hilton Marketing engine.

▪ Managed numerous brands on Amazon.com, which account for over 37 million in Amazon point of sale dollars. ▪ Created Amazon and E-commerce specific product assortments for major brands, including: Five Star, Mead, ATA-GLANCE, and Cambridge and built the Amazon Brand Stores for AT-A-GLANCE, Cambridge, Mead, and Five Star brands. ▪ Collaborated with a marketing agency to develop all headline search campaigns, sponsored ads, and pay-per-click promotions through Amazon Marketing Services. ▪ Analyzed profit and loss reports to determine internal and customer profit margins. ▪ Implemented the item development, production, content, pricing, replenishment, and promotion processes for the Amazon channel. ▪ Grew Five Star filler paper and notebook categories by 62% year over year in sales on Amazon.com during the Back to School season.

▪ Managed dealership accounts to increase their monthly sales by analyzing customer data and marketing campaigns. ▪ Supported dealerships by maximizing the efficiency of their sales teams during the customer service drive experience. ▪ Developed marketing strategies targeting customers eligible for vehicle upgrades based on buying trends and monthly promotions.

• Supervised a staff of 16 resident assistants and developed them into leaders, mentors, and role models• Planned and implemented resident assistant training, staff meetings, and professional development seminars • Interviewed and hired resident assistants and served as a teaching assistant in the RA development class• Developed educational programs and created all marketing strategies for resident events

• Collaborated with five interns on all strategic communication and marketing innovations• Developed a media campaign containing improvements for the marketing department to implement• Strategized innovative design tactics to better market the YWCA to it’s target audience• Created marketing flyers, press releases, and social media posts for many YWCA programs and events

• Supervised 49 first-year college students in the residence hall through community building, disciplinary action, and conflict solution• Designed monthly bulletin boards, weekly newsletters, and marketing flyers for all programs implemented • Planned and facilitated weekly educational programs and personally mentored each resident

• Taught and tutored native Spanish speaking adults and high school students learning the English language• Developed foreign language skills by speaking Spanish with each student• Discovered the importance of intercultural communication