Hannah Luera Email & Phone Number

Grand Rapids, Mi, Us

Collaborate with stakeholders across the organization to brainstorm, create and/or review a variety of external and internal content pieces.Craft blogs for avantax.com, focusing on turning complex financial topics into digestible blogs.Created and executed company’s first end-client social media campaign, TaxIntel.Increased LinkedIn followers by 145% and engagements by 75% within first year of employment.Continuously identify opportunities to repurpose existing content for Avantax's various audiences (internal, financial professionals, and end investors).Create and maintain social media and other content calendars.Develop social media strategy and craft social content, including graphics/animation and post copy.Present upcoming communications to executive team on a monthly basis. Review social performance reports, measure against KPIs, and adjust strategy accordingly.*Avantax, Inc. was acquired by Cetera Financial Holdings in November 2023. Today, Avantax is a unique community within Cetera Holdings.

With my background in marketing & writing, I pride myself on telling a brand's story in a compelling and creative way, resulting in high engagement from key audiences.I manage social accounts 24/7 for a variety of clients, which includes:- Identifying audiences and unique brand pillars- Creating and maintaining content calendars- Developing and editing content for a variety of platforms- Coordinating with graphic designers to create engaging graphics, GIFs, and videos- Working seamlessly with the client team to produce quick-turn content for timely needs- Monitoring & addressing comments & direct messages- Capitalizing on current trends- Pivoting with the ever-changing nature of social media platforms- Providing monthly, quarterly, and annual reporting using Sprout SocialI also create content for Sunwest's monthly newsletters (via Mailchimp), update our website, edit proposals, write blogs, and compile award applications.

Dallas/Fort Worth Area

Dallas/Fort Worth Area

As a freelance copywriter, social media manager, & project manager for multiple clients, my time was spent working with Landtroop Strategies, a Lubbock-based ad agency, and Sunwest Communications, a Dallas-based PR firm. I specialized in quick turnaround copywriting pieces crafted with care and conciseness, including:-Website copy-Ad copy-Sales letters-Internal/external newsletters-Press releases-Case studies-Internal communications-Social media posts

Dallas/Fort Worth Area

-Oversaw marketing department and all bank marketing and PR efforts.-Developed and implemented brand strategy. -Coordinated and enforced branding guidelines and standards across all bank branches. -Managed website redesign project which improved functionality, user experience, and SEO.-Presented quarterly marketing report to board of directors. -Created strategic employee and customer communications. -Maintained and exponentially grew social media presence.

Dallas

Internal emails:• Created and sent company-wide communications (to more than 1200 employees) promoting Bank events, campaigns, etc.• Created and promoted internal contestsAd copy:• Billboards, print ads (magazine, newspaper)• Sponsorships and various other ad campaigns• Radio and TVBank events:• Promoted via social media• Often served as photographer• Ordered promotional itemsWrote copy for prospect letters and flyers Created and edited collateral for all Bank departmentsProduced quarterly internal newsletterCreated copy for in-branch signageServed as Secretary for Product CommitteeAssisted in negotiations of various sponsorships Managed and grew social media presence (Twitter, Instagram, Facebook)• Grew community by more than 100% on all channels• Created internal protocol and guidelines for usage Onboarded executive employees and lendersEdited customer letters regarding changes to accounts, new products, etc.Wrote website copy (banners, page content)Photographed various subjects for social media purposes, newsletters, and bank eventsCreated talking points for news media interviews

Fort Worth, Tx

Cultivated and maintained relationships with lenders at PlainsCapital Bank in order to work hand-in-hand to assist their most elite clientele.Served as a single point of contact for all Premier clients to assist with any and all banking needs.Ensured that all Premier requests were handled efficiently and correctly by working directly with both front and back-office staff.

Processed multiple loans simultaneously while receiving incoming loan applications.Closed loans via telephone, electronic signing program, as well as in-person with member. Sold loan protection products (credit life, disability, warranties, GAP coverage) on loans. Acted as liaison between loan officer, borrower, and underwriters. Collected required documents from applicants to complete loan applications. Completed title work and maintained knowledge of title laws/fees in various states.Prepared/mailed denial letters.

El Paso, Texas Area

Processed normal banking transactions. Cross-sold and up-sold credit union products based on members' needs. Provided excellent member service. Traveled to different branches in order to provide coverage where needed.

Freelance editor for college-level students (primarily ESL).Assisted both undergraduate and post-graduate students with various writing issues, including grammar, punctuation, formatting, syntax, and sentence structure.Self-marketed, including setting own price scale, creating online ads, etc.

El Paso, Texas Area

Helped students to improve their writing skills.Explained general concepts of writing and grammar.Maintained student records, input data, and performedclerical duties. Conducted orientations and created presentations, handouts, and other educational materials for use in the center. Earned title of Master Tutor.

Brimley, Mi

Worked at the GS-04 level in the gift shop andmuseum at Point Iroquois Lighthouse. Performedoffice duties, greeted visitors, and answered anyvisitor questions about the surrounding area.Conducted monthly inventory. Maintained andmanipulated spreadsheets involved withinventory of gift shop. Assisted in purchasing materials for gift shop.Oversaw and aided any lighthouse events (weddings, group tours, etc).Aided in the creation of interpretive material.

Sault Sainte Marie, Mi

Completed common banking transactions and was responsible for own cash drawer. Gained valuable customer service experience and learned how to work more comfortably and carefully with money.

Sault Sainte Marie, Mi

Handled sales, returns, and exchanges. Maintainedfitting rooms and provided customer service onthe sales floor. Solicited credit card applications.

Brimley, Mi

Worked at the GS-03 level in the gift shop andmuseum at Point Iroquois Lighthouse. Performedoffice duties, greeted visitors, and answered anyvisitor questions about the surrounding area. Assisted in purchasing materials for gift shop.Oversaw and aided any lighthouse events (weddings, group tours, etc).Conducted monthly inventory.