Hannah Lyon Email & Phone Number

Washington, Dc, Us

Washington, Dc, Us

Atlanta, Ga, Us

Atlanta, Ga, Us

- Accountable for portfolio management and P&L responsibility for both all label maker platforms (LabelManager, LetraTag and Embossing), worth 50% of DYMO’s total global business by analyzing sales data to understand customer and consumer trends across the globe and using these learnings to identify white space opportunities within the portfolio and in different regional markets- Responsible for leading a comprehensive brand restage to include the use of recycled and sustainable materials in both product and packaging components coupled with the DYMO SKU rationalization project intended to reduce SKU complexity by 50% by re-positioning existing product into new markets and uses by developing new product photography, updating branding and packaging, and refreshing key messaging and online content for the entire DYMO portfolio - Expand outside of marketing responsibilities by taking on the project management tasks of tracking project timelines from start to finish and coordinating with all cross-functional team members across the globe to ensure projects remain on track and are hitting expected launch timing in addition to remaining the project marketing lead

Atlanta, Ga, Us

- Learned the wants, needs, shopping habits, and usage patterns of core consumers in order to develop new product launches from e-commerce specific packs to truly innovated new products - Managed DYMO platforms at all retail, e-commerce, and commercial customers by monitoring pricing, online content, in-store placement, and execution where possible while avoiding channel conflicts by leveraging product portfolios- Collaborated with the Social Media and eMarketing teams to develop an Instagram plan that grew followership by +170% through partnerships with key influencers with focus in crafting and shipping for small office / home office businesses

Redmond, Washington, Us

• Became a Microsoft Office product expert in order to determine key customer partnerships throughout prioritized LATAM countries• Understood specific user activities and analyze how they are being met through the current product portfolio while identifying areas of improvement • Communicated and managed project initiatives with local team members and partners throughout the LATAM region

New York, New York, Us

• Answered and delegated phone calls from clients and business partners to office members• Filed and organized accounts of retired and current clients while gaining understanding of client types and situations• Signed in, greeted and directed clients coming in for appointments

Bachelor Of Science (B.S.), Finance And Marketing

Education record